Guide to Typography in Email

Getting creative with email design doesn’t have to mean image-only emails. In fact, you can engage audiences without any imagery at all. How? By leveraging typography.

Well-considered font selection, content hierarchy, and typography techniques have the power to make your email as visually appealing and impactful as image-lead compositions. It can help subscribers quickly grasp the value of your email and the actions they can take. Plus, with the right coding techniques, this design approach is a big win for accessibility.

Check out our recent post that dives into typography fundamentals—with tips, tricks, code and accessibility considerations—and immerse yourself in beautiful examples of brands using typography to elevate messaging, bring brand personality, and navigate readers through content.

Lily Worth (she/her)
Email Design and Production Specialist

Our very own Carin Slater shared a few different ways to stack columns on mobile—complete with code you can copy and paste for your own campaigns.
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Another session I’m looking forward to? Veronica Best’s session on AMP for Email and using it to boost engagement. Here's an inside look at her Litmus Live session.

a globe with comment bubbles pointing to different countries

Design resources from my bookmarks

This handy tool from Blush is the lorem ipsum of placeholder imagery.
Take your color contrast testing to a new level: Go beyond that all important WCAG compliance and see how your combinations render with different vision impairments.
Working on an email design system? Archetype can help you define your typographical elements, such as font pairings, heading sizes, and spacing.
If you’re at the foot of an email design system mountain, this customisable UI for Figma and Sketch could help get your project off the ground.

Can you beat 1.1 million?

@lizkenyon07: Thanks everyone for 20K - screenshot of 20K email notifications; @wcbc06 replying: I'll see your 20,000 and raise you over 1.1 million more. - screenshot of over 1.1 million email notifications

Hello, it’s Lily here

Hosting this week’s issue from Nottingham—known as Robin Hood country and home to some pretty interesting local dialect. A common greeting is “Ey up me duck ,” and on a hot day, you might hear someone say, “I’m sweatin’ cobs .” Do you have any local phrases that unfamiliar ears might struggle to make sense of?

Your guide to typography in email, how to stack columns on mobile, email careers, and more

Guide to Typography in Email

Design resources from my bookmarks

Can you beat 1.1 million?

Hello, it’s Lily here

Older messages

6 ways to avoid the spam folder, benchmarks & insights to pore over, and more

All-image emails made easy, updates on Mail Privacy Protection, and more

Tips for your future self, dedicated IPs vs. shared IPs, and more

Your new favorite infographic, our Ultimate Guide to Preview Text, and more

Litmus Live goes digital, your Mail Privacy Protection questions answered, and more

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