Why social is an invaluable player for the NFLPA

See Campaigns Differently
 
 

See Campaigns Differently: Why Social Is an Invaluable Player for the NFLPA

 
 
 
 

In spite of all the research and prep that marketers funnel into campaign planning, creative production or hashtag ideation, campaigns tend to chart a path of their own post-launch. Rather than resist change, the most strategic teams consider this an opportunity—using insights from social to understand the untapped potential of campaigns, extending their relevance and maximizing their impact.

This approach, powered by social analytics and listening, has been hugely influential for the NFL Players Association (NFLPA)—it has sharpened its overall business strategy, encouraged more players to get involved in programs and influenced holistic, multichannel campaigns.


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Social Commerce

Join us October 28 for a webinar with Facebook!

In this upcoming webinar, we’ll discuss the significant business opportunity in social and conversational commerce. We’ll take a peek at newly-released data, share real-world examples and give you actionable takeaways to elevate your social commerce strategy.

 
Leadership Toolkit

[Toolkit] Seizing the Social Opportunity

This comprehensive suite of resources (including interactive guides & checklists) will help you organize and articulate your vision with confidence. Each one is designed to help you optimize your social strategy so you can make an even greater impact on your brand’s bottom line.

 
 
Conscious Consumers

One Step for Brand: What Marketers Need to Know About Conscious Consumers

Consumers are becoming more careful about the businesses they support, the products they use and their impact on the planet. As your brand embraces corporate responsibility, here’s what marketers need to know about building trust with conscious consumers.

 
Social vs. Traditional Media

Why Social Media vs. Traditional Media Is Not the Debate You Should Care About

Instead of pitting “traditional” and social media against one another, we should explore how they can work together to create a cohesive brand experience. Brands that embrace both will find themselves well positioned to build lasting customer relationships.

 
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Older messages

[Webinar] Conversational and Social Commerce Must-Knows

Thursday, October 7, 2021

Join our webinar on Oct. 28 with Facebook to learn the latest conversational and social commerce trends and strategy tips ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Exploring #ExtremeWeather on Twitter: The Texas Freeze

Tuesday, October 5, 2021

Insights from social listening on Twitter & more in this week's content round-up ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

There are no shortcuts to a sustainable social strategy

Wednesday, September 29, 2021

Growing social is a sprint, not a marathon & more in this week's content round-up ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

In 90 minutes, we'll show you a new approach to 2022

Monday, September 27, 2021

Be bold in 2022. Join Untapped on October 6th and get inspired for next year. ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Pumpkin spice & everything nice: 5 seasonal marketing takeaways

Wednesday, September 22, 2021

Seasonal marketing takeaways using social listening & more in this week's content round-up ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

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