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Founder Weekly

Welcome to issue 507 of Founder Weekly. Let's get straight to the links this week.

General

Entrepreneurial Motivations: Light and Shadow Forces
The best reason to start a company is to solve a problem that you genuinely, to your core, care about, and you can’t see another way to do it. People who find this are truly blessed. And then there are the rest of us, and we are complicated. Here is the author's take.

Meet The World’s Richest 29-Year-Old: How Sam Bankman-Fried Made A Record Fortune In The Crypto Frenzy
FTX cofounder Sam Bankman-Fried has amassed $22.5 billion before turning 30 by profiting off the cryptocurrency boom – but he’s not a true believer. He just wants his wealth to survive long enough to give it all away.

Open Source vs. Cloud Castles
In the past thirty years, open source has matured from a risky and fringe business model to the de-facto start of many new technologies. The cloud ecosystem is no different. While the Big 3 may arguably be the greatest beneficiaries of open source, a growing group of open source companies are also proving to be among the incumbents’ most successful challengers.

Ordering in: The rapid evolution of food delivery
Succeeding in the fast-growing food-delivery ecosystem will require understanding how overlapping economic forces affect a complex web of stakeholders.

Marketing, Sales and PR

The Playbook for Hiring the Right Marketer at the Right Time for Your Startup
Should you hire a brand, product or growth marketer, and how do you know when you've found the right candidate? Maya Spivak, former marketing leader at Segment and Wealthfront, unpacks her frameworks for identifying the type of marketer your startup needs, interviewing and closing candidates.

The Beginner’s Guide to Account-Based Marketing (ABM)
Account-based marketing (ABM) is a type of B2B marketing that focuses on aligning marketing and sales to reach specific target accounts. In this guide, you’ll learn: What account-based marketing is, How ABM works, Is ABM for you?, How to implement ABM and How to blend inbound marketing and ABM.

Video Marketing: The Definitive Guide (2021)
In this in-depth guide you’ll learn: How to create awesome video content, How to promote your videos, How to use videos to increase conversions and Lots more.

Money and Finance

State Of Venture GLOBAL | Q3 2021
Global data and analysis on dealmaking, funding, and exits in private-market companies.

Rethinking Concentration Risk in B2B Fintech Infrastructure
Why concentration risk deserves nuance from investors looking at B2B Fintech Infrastructure companies.

Startups of the Week

Playbook
Playbook is a step-by-step app for growing your money and optimizing taxes so you can live the life you want sooner.

Otto
Allow people to tap into their vehicle’s equity for access to credit.

Tips, Tools and Services

Co-founder Equity
How do nascent companies divide equity among founders?

How to Make Stress Helpful Instead of Harmful, According to Science
Positive psychology research has shown that our conscious minds can control our body’s stress response, lowering distress and improving health. Here’s how to apply it, step-by-step.

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