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Marketing Breakdown
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Every piece of content you put out needs to serve a purpose, and if you're making one of these top 5 mistakes, you're sabotaging your efforts.
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Finding someone to write great content (I'm open for more business) is actually one area that many people have difficulty achieving, and it doesn't matter what industry you're in.
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But that's only half the problem.
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The other half is optimizing your content to actually achieve your goals. So whether you're wearing different hats and writing the content yourself or have a dedicated writer- make sure you're avoiding these top 5 mistakes.
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1. Not including a CTA

2. Not including ALT text

3. Not including high-value links

4. Not measuring data

5. Not following exact keywords

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1. Not including a CTA

Every content you put out, in any format, should have at least one CTA (in-text lead magnets being the other possible CTA's). Don't let your effort go to waste; you are putting something out there and will have eyes on your content, carpe diem that content, it doesn't matter what the CTA is.

2. Not including ALT text

You're losing SEO points if you're not utilizing exact keyword matching on (ideally) every image. At the bare minimum, you should have at least 2 exact keyword matching, including the featured image.

3. Not including high-value links

You need to identify which pages on your site are your 'high value' pages and ensure that you include at least 5 interlinks to those existing pages.
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4. Not measuring data

There's more to ranking than just keywords- you need the full scope of how your content is doing, including getting the data for traffic and conversions.
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5. Not following exact keywords

You need to ensure you are using exact keyword matching in the following areas
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• The first 200 words of your body
• Page title
• <h1> headline
• 2 subheadings
• Meta description

Marketing News
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Accounts > People ←- this is what Facebook is prioritizing now.
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Your data is about you changing, and the higher 'reach' does not necessarily mean more people.

Facebook used to count an account on Facebook and Instagram that belonged to the same person as 1 person. They used data such as email addresses or devices to determine if the account belonged to the same person.

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Facebook launched an Account Centre in September 2020, allowing users to connect their Facebook and Instagram accounts together. However, there is no known recorded data on how many people have actually manually linked their accounts together.
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Given that people are either not aware they can do this or that humans are just generally lazy, it's a guesstimate that not many people have done this, and that is as good of a number as we will get.
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This means that your data will most likely soar for your 'reach' as Facebook will now count Facebook and Instagram as two separate accounts, instead of 1 person, unless they have linked their account.
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I feel like any 'why tho' meme would be fitting here.

Wealth Wednesday Recording

This week we talk about SaaS, TikTok strategies, and ad creatives

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Marketing Resources:

​Da font - Get unlimited FREE fonts and download them immediately

​Davinci Resolve - Free Video Editor

​Texts - One inbox that holds all of your conversations from multiple different applications - this is a productivity booster

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