Marketers, we control what the world sees. Every week you will receive an email with the greatest marketing knowledge online. Entire marketing strategy breakdowns, marketing news, unique resources, & video strategies.

All previous issues are posted inside our Marketers Utopia.​

Marketing Breakdown ​
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Free Shipping vs. Lower Prices; Which will get you more sales?

People love freebies and will waste hours lining up for a free ice cream cone or chicken sandwich - is it because free things make us feel better, or do we really want to save a couple of bucks?

More importantly, I’m hungry.

Furthermore, the answer is Free Shipping- but here are some stats to back that thing up.

Amazon has been a monster when it comes to what customers expect from an eCom store, and one of the things they used to become more appealing to customers is their ‘Free shipping’ incentive. According to Shippo, 93% of customers will take action in order to qualify for free shipping.

On the other hand, 70% of carts are abandoned because of unexpected costs, mainly shipping costs.
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Let’s break down the scenarios for an eCom store that sells phone cases.

• Scenario #1: You sell a phone case for $30, and your shipping costs is $5
• Scenario #2: You sell the same phone case for $35 + Free Shipping

We will apply the zero price effect rule here, which is the psychology behind consumer purchasing decisions. Legends (psychology) says that the word ‘free’ carries mass appeal.
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Then consumers are faced with choosing between different products or services; they will almost always choose the highest cost-benefit difference. This is because people don’t subtract unspoken costs from benefits- they see the benefits as significantly higher, creating the zero price effect.

By this theory - scenario two is the winner.
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Not every eCom site can offer free shipping, tho. For instance, selling a $6 product with a $5 shipping cost can’t yield the strategy of $11 all in. In such cases, you can go the route of minimum spending.

Marketing News​
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Why are YouTube ads all over our TV

Plagued with high expense and low ROI, you think what the online giant sees that we’re not seeing.
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Leave it to YouTube to make decisions based on their hopes and not their fears by expanding in Video action campaigns in hopes of finding new customers.
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Verbatim from the website, this is how they explained it: For the first time, performance advertisers can take advantage of YouTube on CTV to drive and measure conversions.

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Skippable ads will now appear at the bottom of the corner of the channel you are watching, along with a URL TV watchers can visit on their phone while watching TV.
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This feature will be available worldwide through Google Ads, and performance can be tracked via Conversion Lift (beta version) or Google’s AI magic.
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It seems that the robots from Cyber Monday, like Santa, are real, bringing joy and new ad features for the eCom world.

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This is not the collab between TV and YouTube:

• 90% of conversions from ads came from Connected TV
• Over 120 million people were streaming YouTube TV or YouTube on their connected TV devices in December 2020 alone.

Get those creative juices flowing to drive traffic without annoying viewers.
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Marketing Resources

1. ​https://infogram.com/ - Create engaging infographics and reports in minutes
2. ​https://cheatography.com/ - Create one page websites without knowing how to code- great for beginner entreprenerus
3. ​https://socialstudio.ai/ - Automate your Instagram Content Creation With Your Own AI Assistant

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Marketing Micro Nugget

1. Boost your brand's conversion rate by testing this

Add a review with tangible results on your 'ABOVE THE FOLD" T

his immediately

> Helps build trust with the audience with social proof

> Handles their objections early on

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2. Your audience will never know you have a sale going on if you aren't promoting it to the fullest extent

You have multiple placements on your site to showcase your new offer

The best being

> Home page banner

> Announcement bar

> Pop up on the site

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Introducing Social Studio ​

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This means you get all our premium benefits for only $44.99/mo after your trial is complete.

Use the code: SocialStudio25 at the checkout

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​​You get to taste the future of content creation.

It's time the new business owners like you and I prosper.

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Much love,

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Wiz
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