Weekender: Heinz dresses up ketchup as 'Tomato Blood' for Halloween effort hawking costume kits

 
 

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Oct.​ 16,​ 2021 | A roundup of this week's most read stories
 
 
 
 
 
 
 
 
 
 
 
 

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Oct. 15 - Crockpot fires up first NFT | Hollister unveils gamer apparel from 'chief gaming scout'

Friday, October 15, 2021

Hollister unveils gamer apparel from new 'chief gaming scout'; Clif Bar exchanges movement for snippets of new Mike Posner song; NBCU's 'Chucky' brings scare tactics to social media

Oct. 14 - Popeyes heats up collab with Megan Thee Stallion | What's next for sustainability in marketing?

Thursday, October 14, 2021

What's next for sustainability in marketing following a year of surprising resilience?; The North Face marks 55 years with crowdsourced archive of exploration; Bacardi pairs purpose with NFTs to

Oct. 13 - Bacardi pairs purpose with NFTs | Lowe's enters retail media fray

Thursday, October 14, 2021

Lowe's enters retail media fray as home improvement continues to engage shoppers; Starbucks, Netflix partner on book club-inspired content series; Can QSRs meet marketing's new imperatives

Oct. 12 - Can QSRs build a brand without alienating franchisees? | Heinz dresses up ketchup as 'Tomato Blood'

Tuesday, October 12, 2021

Heinz dresses up ketchup as 'Tomato Blood' for Halloween effort hawking costume kits; Verizon showcases 5G with metaverse treasure hunt; DoorDash beefs up ad capabilities for restaurants, CPG

Oct. 11 - Walmart, Netflix jump on show hype with shopping hub | Mercedes-Benz touts EVs on 20-city tour

Monday, October 11, 2021

Mercedes-Benz touts sustainability with electric vehicle experiences; Campaign Trail: Shutterfly preserves life's chaotic moments in biggest effort to date; What copyrighting TikTok choreography

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