Trojan Horse Courses, 17 copywriting tips & 10 gold standards for online learning [Scale Your Impact #62]
Hi Reader, I've taken Write of Passage now three times, but the last session of the course always gets me. On Wednesday, I couldn't help but tear up listening to the incredible transformations the students described. That experience inspired this tweet...
I thought there should be a term for this type of online course. Luckily, I didn't have to wait long! Will Mannon, Course Director of Write of Passage, coined the term: Trojan Horse Course. Will writes: "Write of Passage is a trojan horse course. In our public materials, we focus on tangible, career-related value. [...] But beyond this professional exterior lies the hidden, heartfelt core. Students who keep showing up discover the depths of growth that career-focused writing unlocks." Trojan Horse Courses shatter students' initial expectations and deliver value beyond what's advertised. How could you make your course a Trojan Horse? Now, here's what I want to share with you this week. ---
|
October 13th 2021
|
17 tips for great copywriting
I wish I had written this list! Harry from Marketing Examples does such a great job getting these tips across.
My favorite is #16: Your first line is crucial
"If people don’t read it, they’re not going to read your second line either. So keep it short!"
---
🤓 Online Courses
October 16th 2021
|
Do you agree? This tweet generated some interesting discussions.
Write of Passage alumna Alexandra Allen wrote an excellent recap of what made the course experience so profound and what other course creators can adapt.
My favorite is #4: Focus on overcoming psychological barriers
"When designing learning activities, ask yourself, what potential psychological barriers (e.g., misunderstandings, biases, or preconceived notions) might prevent students from being able to do this? Make sure you address those hurdles along with the craft itself."
---
📈 Productivity
October 13th 2021
|
Many have since recommended FutureMe as a way to send letters to your future self. Try it out!
Until next week,
Julia
Your Copywriter & Online Course Specialist
PS: This newsletter is now just 1 subscriber shy of reaching 500 people every week 🎉
I'm so grateful for every one of you! You help me stay accountable and keep creating.
And if you know someone who would benefit from insights and tips around copywriting/marketing, online courses, and productivity, send them to this page, so they can sign up.
PPS: Missed last week's newsletter? I wrote about hanging with Logic (yes, the rapper), 24 concepts to grow your audience and the 4Ws strategy for creating an awesome student experience. Read it here.
Older messages
Hanging with Logic, 24 concepts to grow your audience & the 4Ws strategy for creating an awesome student experience [Scale Your Impact #61]
Saturday, October 9, 2021
Your fill of copywriting, online course, and productivity insights
Where breakthroughs come from, how to do case studies & more exciting course launches [Scale Your Impact #59]
Friday, September 24, 2021
Your fill of copywriting, online course, and productivity insights
12 favorite problems, POP writing & how to ask better questions [Scale Your Impact #58]
Friday, September 17, 2021
Your fill of copywriting, online course, and productivity insights
3 exciting course launches, 4 stages of copywriting & 7 counter-intuitive lessons [Scale Your Impact #57]
Friday, September 10, 2021
Your fill of copywriting, online course, and productivity insights
Lesson learned from the best restaurant in the world [Scale Your Impact #56]
Friday, August 13, 2021
Your fill of copywriting, online course, and productivity insights
You Might Also Like
🤝 What do biz buyers like to ask biz owners?
Tuesday, April 23, 2024
Plus: 6 NEW things we're hearing on Main Street, how to retain employees, and more... Hey Biz-Buyers, This is where we share some of the best insights, tips, and stories from Main Street and our
Best CMS for SEO: 10 Platforms Compared
Tuesday, April 23, 2024
Discover the top 10 CMS of 2024 reviewed and tested for flawless SEO experience Hi Reader, Want to run your site on a CMS like WordPress or Shopify? I've got some hints to help you make a choice.
Celebrate World Book Day 🎉 Free • KU • Paperback Book Deals • Fiction & Non-fiction
Tuesday, April 23, 2024
Today is World Book Day, traditionally a great time to find new books. Fiction and Non-fiction
The Invisible Wall Around Most of Manhattan
Tuesday, April 23, 2024
It's an "eruv"
🧙♂️ New mic I travel with
Tuesday, April 23, 2024
gunna take over the world now
Death of Followers Leads to Good Business
Tuesday, April 23, 2024
Who cares about followers? Entrepreneurs don't need to.
🍀 time to forage for inspiration?
Monday, April 22, 2024
How + why to find inspiration when it's been lacking. View in browser The first single from my new album, Patas de Problemas (Troublepaws) is out now! 😻 🎧 Check it out! Hi Reader, When inspiration
Under $10M to $80M per year
Monday, April 22, 2024
AppSumo's story How did Dropbox get to 100million users? How Dollar Shave Club went from $4million to $250million ARR in 4 years? How did Medium turn around Brand their brand reputation? How
When Show Business Met Monkey Business
Monday, April 22, 2024
Or, when morning TV went bananas
🧙♂️ "You're a sellout"
Monday, April 22, 2024
Don't let your audience turn on you