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Oct. 18 - Campbell's puts musical QR codes on cans | Kargo buys StitcherAds to shore up e-commerce offering

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Daily Dive

Oct.​ 18,​ 2021 | Today's news and insights for marketing leaders
 
 
 
 
 
 
 
 

Note from the editor

 
We're back. After covering the virtual Advertising Week last year, the Marketing Dive team is once again on the ground in New York City to keep you informed on how brands, platforms and agencies are putting themselves out there after an extended quiet period.

Beyond hearing from an exciting lineup of speakers spanning Walmart, Mondelez and Cadillac, we'll be keeping an ear to the ground to assess how marketers are prepping for a holiday season laden with supply chain disruptions and ongoing pandemic concerns, among other issues.

If you're here, feel free to email me. Finally, look out next week for a special newsletter loaded with all of our conference coverage and some pieces that put a bow on the biggest themes of the show.

As always, thanks for reading.

Peter Adams
Reporter, Marketing Dive
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Weekender: Heinz dresses up ketchup as 'Tomato Blood' for Halloween effort hawking costume kits

Saturday, October 16, 2021

Signup | Forward Marketing Dive Weekender Oct.​ 16,​ 2021 | A roundup of this week's most read stories imre BROUGHT TO YOU BY — imre The Seismic Shift Back to Authenticity Why influencer content

Oct. 15 - Crockpot fires up first NFT | Hollister unveils gamer apparel from 'chief gaming scout'

Friday, October 15, 2021

Hollister unveils gamer apparel from new 'chief gaming scout'; Clif Bar exchanges movement for snippets of new Mike Posner song; NBCU's 'Chucky' brings scare tactics to social media

Oct. 14 - Popeyes heats up collab with Megan Thee Stallion | What's next for sustainability in marketing?

Thursday, October 14, 2021

What's next for sustainability in marketing following a year of surprising resilience?; The North Face marks 55 years with crowdsourced archive of exploration; Bacardi pairs purpose with NFTs to

Oct. 13 - Bacardi pairs purpose with NFTs | Lowe's enters retail media fray

Thursday, October 14, 2021

Lowe's enters retail media fray as home improvement continues to engage shoppers; Starbucks, Netflix partner on book club-inspired content series; Can QSRs meet marketing's new imperatives

Oct. 12 - Can QSRs build a brand without alienating franchisees? | Heinz dresses up ketchup as 'Tomato Blood'

Tuesday, October 12, 2021

Heinz dresses up ketchup as 'Tomato Blood' for Halloween effort hawking costume kits; Verizon showcases 5G with metaverse treasure hunt; DoorDash beefs up ad capabilities for restaurants, CPG

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