Marketing Dive - The Rundown on Advertising Week

At Advertising Week: Less fluff and increased candor around industry's uncertain future

Across four days in New York, marketers stepped out of their comfort zones with optimism that occasionally belied ongoing supply chain and engagement issues.

3 ways brands approach working with content creators

Executives from DoorDash, Equinox and Diageo showcased creator partnerships that run the gamut in terms of opportunity and process.

CTV is exploding, but can marketers capitalize on its promise?

Executives spoke about the opportunity connected TV presents despite persistent issues with fragmentation and measurement.

Put your brand at the center of TV's biggest moments

Cadillac's CMO on shifting brand strategy to address supply chain, cookie challenges

Melissa Grady said holiday ads this year could focus more on brand-building for the Lyriq, Cadillac's first EV, versus typical deals-oriented messaging.

How Mars approaches contextual advertising as a cookieless future looms

There is no one-size-fits-all solution for agencies looking across categories and brands, said the head of investment and activation at GroupM's Wavemaker.

Kroger's new private programmatic marketplace courts CPGs with 'pre-optimized audiences'

Cara Pratt, of Kroger Precision Marketing at 84.51°, tells Marketing Dive about why the platform enables brands to use their DSP of choice.

How Unilever and other marketers work to avoid greenwashing

The CPG giant's chief digital and marketing officer said a gap exists between consumer attitudes and actions around sustainability because of complexity.