Weekender: Campbell's brand modernization continues with musical QR codes on cans
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Oct. 22 - Honey Bunches of Oats emphasizes self-care | How Mondelez sidesteps marketing's 'creepy chasm'
Friday, October 22, 2021
How Mondelez deploys empathy to sidestep personalized marketing's 'creepy chasm'; Snap's revenue miss highlights outsized impact of Apple's tracking changes; Facebook boosts IP
Oct. 21 - Inside Kroger's new programmatic marketplace | Is PayPal pining for Pinterest?
Thursday, October 21, 2021
Is PayPal pining for Pinterest?; How Unilever and other marketers work to avoid greenwashing; NIL offers fertile ground for brands, but it needs 'turnkey' solutions to grow; 'Berries and
Oct. 20 - How Mars approaches contextual advertising | What's driving TikTok comeback of 'Berries and Cream'
Wednesday, October 20, 2021
'Berries and Cream' creators on what's driving TikTok comeback of 14-year-old ad; P&G: Marketing efficiency breeds effectiveness, leading to more investment; For Jose Cuervo, marketing
Oct. 19 - Cadillac's CMO on shifting brand strategy | Holiday marketing is upended ... again
Tuesday, October 19, 2021
How product shortages and an extended shopping season are upending holiday marketing; Diageo's Pronghorn eyes cross-industry impact via a diversity 'blueprint'; Snap opens creative studio
Oct. 18 - Campbell's puts musical QR codes on cans | Kargo buys StitcherAds to shore up e-commerce offering
Monday, October 18, 2021
Kargo acquires StitcherAds for $64M to shore up e-commerce offering; IAB: Advertisers must prioritize utility over cleverness, or lose out on digital boom; Under Armour names first chief consumer
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