Oct. 22 - Honey Bunches of Oats emphasizes self-care | How Mondelez sidesteps marketing's 'creepy chasm'

How Mondelez deploys empathy to sidestep personalized marketing's 'creepy chasm'

At Advertising Week, Global Vice President of Consumer Experience Jon Halvorson emphasized that efficiency is driven by smarter creative and a simpler media plan.

Snap's revenue miss highlights outsized impact of Apple's tracking changes

Discussing the results with analysts, CEO Evan Spiegel said that the iPhone maker's proprietary measurement solutions "did not scale as we had expected."

Raising the bar: Webinars reimagined

Facebook boosts IP protection on Instagram to combat sales of counterfeit goods

Fresh updates ahead of the holiday shopping season aim to instill trust from brands as the social media giant grapples with a slew of controversies.

NIL offers fertile ground for brands, but it needs 'turnkey' solutions to grow

Sports marketers at Advertising Week detailed how platforms, such as group licensing programs, could streamline how brands partner with college athletes.

Kroger's new private programmatic marketplace courts CPGs with 'pre-optimized audiences'

Cara Pratt, of Kroger Precision Marketing at 84.51°, tells Marketing Dive about why the platform enables brands to use their DSP of choice.

How Unilever and other marketers work to avoid greenwashing

The CPG giant's chief digital and marketing officer said a gap exists between consumer attitudes and actions around sustainability because of complexity.

Is PayPal pining for Pinterest?

The reported $45 billion purchase could give PayPal access to shopping data that would enable more targeted marketing.

Consumers may already be tired of holiday marketing, poll shows

Unilever commits to €7bn marketing spend ahead of challenging year

IPG Raises Organic Growth Expectations as Pandemic Impacts Improve