By Matt Southern, Senior News Writer

Monday, November 1, 2021

SEO

Google Offers A Definition Of Quality Content

"Create quality content" is repeated so often it's become a cliche. Does anyone even know what "quality content" means, according to Google?

Yes – we do now. Don't miss this highlight from John Mueller's weekly SEO Q&A session.

The Link Building Tactic You’re Not Using: Shallow Links

How do you turn a good link into a better link? You go after the shallow links!

Read this article from VIP Contributor Jeff Ferguson and learn how to get more out of links you already have.

Google Doesn’t Care What’s In An Image

Google loves quality when it comes to textual content, but what about visual content?

It turns out that when it comes to web search, Google doesn't care much about images.

In another highlight from Mueller's Q&A, learn when image content matters to Google and when it doesn't.

Shopify & Microsoft Team Up To Help Merchants Reach More Shoppers

Just in time for the year's busiest shopping season, Shopify merchants have an easy way to reach more customers.

Shopify is teaming up with Microsoft Bing to help businesses get in front of more shoppers.

Best of all, this integration applies to paid and free listings across Bing.

Content Marketing

How Can I Drive More Traffic To Targeted Landing Pages?

Driving traffic is always the goal of SEO, but sometimes it goes in unexpected directions.

You might work hard optimizing landing pages, and somehow end up with a majority of traffic going to informational pages.

Wouldn't it be great if you could have that traffic going to high-value pages instead?

VIP Contributor Mindy Weinstein explains how to do that in the latest edition of Ask An SEO.

A Guide To Getting Started With Amazon’s Affiliate Program

Today, anyone can make money on Amazon without selling a single product of their own.

Simply recommending products can net you a nice commission if it leads to a sale.

But you have to be part of Amazon's affiliate program. Here's a complete guide to getting started.

Social Media

How The LinkedIn Algorithm Works & Optimizing For It

LinkedIn SEO has a lot to do with who you know.

Connections are one of several signals that can help your content get found on the world's largest professional networking site.

But there’s more to it than that. VIP Contributor Jessica Foster breaks down the LinkedIn algorithm and how to optimize for it.

Did Facebook Change Its Name? Yes, It’s Now “Meta”

After nearly two decades of calling it "Facebook," we all have to get used to calling it "Meta."

Yes, Facebook changed its name.

Why? Here are the details.

Upcoming Webinars

November 3
Keyword Research for SEO: Best Practices & Top Tips
Topic: SEO • Sponsor: Conductor

November 10
How to Evaluate Site Quality for Link Building
Topic: Link Building • Sponsor: PureLinq

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SEJ Weekly: Google Offers A Definition Of Quality Content

SEO

Google Offers A Definition Of Quality Content

The Link Building Tactic You’re Not Using: Shallow Links

Google Doesn’t Care What’s In An Image

Popular Posts in the Last Week

Paid Search

Shopify & Microsoft Team Up To Help Merchants Reach More Shoppers

Content Marketing

How Can I Drive More Traffic To Targeted Landing Pages?

A Guide To Getting Started With Amazon’s Affiliate Program

Social Media

How The LinkedIn Algorithm Works & Optimizing For It

Did Facebook Change Its Name? Yes, It’s Now “Meta”

Upcoming Webinars

How did you like this email?

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