CXL - Family story inside

Key phrases

Older messages

Growth rate of 5233%

Thursday, October 28, 2021

That's what you're going up against. So how do you compete? ‌ ‌ ‌ I have 7 updates for you this week. 1. On my mind The law of shitty click throughs is legit. 10 yrs ago email popup conversion

Differentiation lessons from metal bands

Thursday, October 21, 2021

...because differentiation makes you visible. And money follows attention. ‌ ‌ ‌ I have 8 updates for you this week. 1. On my mind Sameness is pervasive. Most SaaS companies look like other SaaS

Ice cream doesn’t just compete with ice cream

Thursday, October 14, 2021

...and that's why market segments are an oversimplification. ‌ ‌ ‌ I have 6 updates for you this week. 1. On my mind “Companies want to win against the competition. Sometimes it's easy to name

Please tell me

Thursday, October 14, 2021

Hey there, I noticed you checked out our new product Playbooks, but didn't end up signing up. Can you please tell me what stopped you? A single line works perfectly. - Peep CXL CEO Our address: 901

The old way of elearning follows classical education

Thursday, October 7, 2021

Just-in-time learning is the new way ‌ ‌ ‌ I have 7 updates for you this week. 1. On my mind “Over the last 5 years, we've conducted many hundreds of user interviews at CXL. Maybe over a thousand.

My writing process.

Tuesday, December 7, 2021

A reader asked me to write this. So, I did. Writing about writing about writing. I'd prefer you not follow me around. But, if you were to disobey this preference, I'm afraid you wouldn't

Let's do this!

Tuesday, December 7, 2021

Continuing our streak! 💪 ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Now I Know: The Road With a Toad-Away Zone

Tuesday, December 7, 2021

No standing, parking, idling, or croaking View this email in your browser · Missed one? Visit the Archives I like the solution below. Simple and also probably develops a sense of community. Also:

This Email Was 13 Years In The Making

Tuesday, December 7, 2021

Your weekly 5-minute read with timeless ideas on art and creativity intersecting with business and life͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌

Taking the next step

Tuesday, December 7, 2021

This is gonna freak you out but gimme a sec: Have I told you how much I love you? Yes really – you, Dear Reader. You see, this newsletter you're reading right now, welllll.... it's not exactly

I sold my business, Audience Ops

Tuesday, December 7, 2021

Big news! All the details inside... ‌ ‌ ‌ Well, it's official. The productized service business that I started 6.5 years ago now has a new owner. I'm sold Audience Ops to my friend, JD Graffam.

Productize this Black Friday

Tuesday, December 7, 2021

This week only I'm offering a new async coaching option ‌ ‌ ‌ I know this is one of many Black Friday emails in your inbox today so I'll keep this brief: My flagship training on Productized

A special async coaching option (this week only)

Tuesday, December 7, 2021

I'm trying something new this December 2021 ‌ ‌ ‌ This year for my 2021 Black Friday deal on Productize, I wanted to offer something new and special. I'm calling it "Async Coaching".

Is it time?

Tuesday, December 7, 2021

A message to think about this December ‌ ‌ ‌ Happy Saturday. This weekend, I want to ask you (or better yet, I want you to ask you)this question: Is it time? You could coast on, taking project after

Pulling myself out of the swamp

Tuesday, December 7, 2021

It's always important to know where your towel is ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌