Hi Reader,

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Over the last year and a half, I've worked with dozens of course creators to launch, run, and scale their courses.

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What I learned went directly into over 135 atomic essays and templates that I've shared on Twitter and here in this newsletter.

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But there was no easy way for you to discover this content as it was all over the place....

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Until NOW!

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🥁Drumroll 🥁

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Today, I'm proudly announcing Course Creator Lab – free resources to help you launch, run and scale your online course.

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You're the first one to hear about this before I announce it publicly on Twitter on Monday.

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The site is about 80% of where I want it to be, but I'm launching it anyway because I know I could tinker with it forever and never feel satisfied. I already have a big list of improvements and new content I want to create and add.

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Soooo, what do you think of Course Creator Lab? Would love to hear your first impression and any suggestions.

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If you're curious about how I created this site in less than a week, scroll down to the PS.

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Here are a few more things I want to share with you this week.

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✍️ Marketing & Copywriting

Dickie Bush 🚢 @dickiebush I found the greatest hack to get rid of passive voice. After every verb, insert "by zombies." If the sentence still makes sense, you're using ​passive voice. "The story was written (by zombies)" → passive voice. "She wrote (by zombies) the story." → active voice. October 27th 2021 130 Retweets 1,272 Likes

Use the active voice as much as you can!

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​4 crucial questions you should ask a copywriter before you hire them​

Working with a copywriter can be a game-changer for your business. But hiring one can feel intimidating, especially if you're doing it for the first time. Here are 4 crucial questions you should ask a copywriter before you hire them. I wish more clients would ask these!

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🤓 Online Courses

Gwyn Wansbrough @gwynwans 🔥It takes a community of course creators to launch a first CBC cohort. Here are the 10 best pieces of advice that I received for #breakthroughfacilitation cohort 1👇 November 1st 2021 0 Retweets 9 Likes

I love sharing real-life examples of what it takes to launch a course. Check out this thread from Gwyn.

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​How to create a standout experience on Zoom ​

It's the small but important details that make the difference and wow your audience. Here are 12 tips to take your Zoom sessions from "amateur hour" to "even better than an in-person meeting."

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📈 Productivity

Matt Hogan · Writer @MattHogan123 In more cases than not, what your mind needs isn't more information; it needs more space to process information. November 5th 2021 4 Retweets 31 Likes

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Until next week,

Julia​
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Your Copywriter & Online Course Specialist

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PS: For months, I was pondering the best way to consolidate and present the content I've created and make it easily discoverable.

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Last Sunday morning (while brushing my teeth), I had a breakthrough.

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And within an hour, I had purchased the domain name coursecreatorlab.co (Course Creator Hub already exists, unfortunately) on namecheap.com.

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All of my content is stored in Notion, so I wanted to leverage this tool to create the website. I came across Potion, which allows me to turn a Notion page into a real website with my domain name.

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That meant I didn't have to mess around with WordPress (where I'm hosting my personal website) or learn another tool like Webflow.

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I simply built the website in Notion, curating my existing content. Every change I make is immediately live online.

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Now, I know the website still looks very Notion-y, and not everything is showing up the way I want it to, but there are ways to customize it more. I'll get to that.

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All in all, I'm happy that I got this out into the world so quickly. No-code FTW!!

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Let me know if you have any questions or want to try something similar! Happy to share more.

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PPS: Missed the last newsletter? I wrote about a proud moment, how to never run out of content ideas, and increasing course completion rates. Read it here. ​