Digiday - Stay ahead in Q4
Access exclusive insight on the trends and challenges Latest member exclusives Media Buying Briefing: Walmart moves to eliminate DSP waste for media agencies as its retail media profile rockets In this week's Media Buying Briefing, senior editor, media buying and planning, Michael Bürgi explores Walmart's expansion to its demand-side platform efforts, which reduces waste for media agencies when they use it along with that of its partner The Trade Desk. Read more here. Future of TV Briefing: How major streamers are stepping up the fight for subscribers Senior media editor, Tim Peterson, looks at how the playing field among major subscription-based streamers is shaking out as Netflix looks to redouble its grip, Disney+ foresees slowing subscriber growth and others prep expansion plans. Read more here. Digiday+ Research: More than one third of publishers expect to run experiential activations for advertisers during the holiday season The holiday season is still nearly two months away, but publishers are already expecting a bigger, better haul of ad revenue than they
got last year, thanks in part to the return of two emerging revenue streams, according to new Digiday+ Research. Read more here. |
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Connected TV, measurement and more: Honest insights on the business of TV
Thursday, October 7, 2021
Digiday Business of TV Forum || Nov. 1, New York, NY
Facebook fights FTC's new privacy themes in revised antitrust case
Thursday, October 7, 2021
In the FTC's revised antitrust case against Facebook, it added new arguments that hint at its goal to align competition and privacy oversight. October 07, 2021 The Federal Trade Commission is
Premium research on cookie changes, the five-day in-person workweek, affiliate commerce and more
Thursday, September 9, 2021
Numbers don't lie. Access exclusive research collected from our community panels of publisher, agency, brand and tech insiders. Subscribe to Digiday+ annually for about $1 a day SUBSCRIBE
Only one day left: Greater Good Awards deadline tomorrow
Thursday, September 9, 2021
The regular deadline for the Greater Good Awards is tomorrow, which means you only have one more day to save on entries. When you submit by tomorrow's deadline, you secure the chance to join a
‘We’ve moved properly into that enterprise territory’: Future eyes more direct deals with new audience data platform
Thursday, September 9, 2021
As the phaseout of the third party cookie approaches, publishers are finding solutions. For Future, that has meant working with Aperture to increase its addressable audience by addressable audience by
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