Sticky Notes - Drop your cocks and grab your socks.

The TL;DR...

I'm not going to shove a sales spiel down your throat but please know How to become the Don Draper of cold email is now the single fastest-selling product I've ever released. Today it's $97. Tomorrow it will be $107. The day after tomorrow it will be $117. So, stop dragging your feet. 

The Whole Story... 

I had a basketball coach the summer after my senior year of high school named Michael Reece that more or less changed my life.

He was rough around the edges, a roughness that all of his players would eventually realize protected a heart of gold.

He chain-smoked cigarettes as if he were a runaway locomotive and they were the coal keeping him alive.

And, he had a mouth on him that would leave a sailor reaching for the dish soap.

Coach Reece was the king of one-liners.

When he was recruiting players and he saw that they could really play, he would announce his approval with four words and four words only...

"The dog can hunt."

(It's a line I use today in the rare instances where I happen upon a writer that can really write...)

When Coach Reece felt that his players were dragging their feet, playing half-assed and not competing with any sense of urgency, he'd yell...

"Drop your cocks and grab your socks!"

I'd use the line a hell of a lot more but only about 50% of my readership has a cock and so it doesn't land the same way it lands when you're chewing into twelve eighteen-year-old boys that are twiddling their goddamn thumbs when they really should be kicking the shit out of the opposing team. 

Which, speaking of twiddling thumbs, you've yet to make a move on my best-selling guide to date... How to become the Don Draper of cold email.

Stop. Before you move, I always want to shoot my readers straight on what they're getting. Products are like private parts. Nobody is ever disappointed as long as you haven't exaggerated beforehand. 

It's fairly short. It's sweet. It's one hell of a ride that will be over before you know it. It will probably leave you wanting more. It'll certainly leave you feeling inspired... Jesus Christ... I'm talking about my guide... I swear I'm talking about my guide. 

Anyway, drop your cocks and grab your socks and just buy the fucking thing before it goes up in price tomorrow.  

Cheers, 

Cole Schafer.

P.S. Yesterday the guide was $87. Today it's $97. Tomorrow it'll be $107. The day after tomorrow it'll be $117. 

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