Get your finances in order, and another big PR Win!

• The Number Nerd series: quick win videos to get the most out of your metrics 
• The Goal-Getting Guidebook for makers - learn how to crunch your numbers like a smart CFO and reverse-engineer your year to nail your take-home pay goal for your hard work
• Blog: How to increase your shop's conversion rate and why optimizing this metric can help you make more money with less work

1. How to quickly make an animated gif in Canva
Kris Daria is an email marketing strategist and according to A/B tests she’s done with her clients, the emails with animated GIFs always brought the highest click rates, sometimes over 50%. In this quick Canva tutorial she explains how to make an animated GIF in under 10 minutes. Another bonus? There are a lot of free cell phone apps that convert GIFs to video clips so you can also use these assets on your Instagram reels.

2. Case Study: 10 tips to improve your email strategy
Ya’ll know we love a Show, Don’t Tell moment and peer research as a way to guide strategy on everything from press outreach, to asset creation, to newsletters. In this post Eman Ismai, copywriter and email conversion strategist, breaks down Fenty Beauty’s marketing to show you what's good (or bad) in their customer email experience. You’ll get concrete takeaways to asses what you’re already doing.

3. How Pinterest will help your dream customers discover your brand and products
In this podcast Kerrie Fitzgerald chats with Pinterest strategist, Meagan Williamson all about how to leverage Pinterest to drive more traffic to your website. During the chat Meagan also covers the power of video pins and how to use them, best practices for repurposing Instagram content for Pinterest, and step-by-step of how many pins to create per month and what to pin. (Mega pro tip- interior designers and the A+D community at large use Pinterest. This is *a place* to spend some time.)

4. A step-by-step guide to launching a product on social media
Are you planning on launching a new product or project in the new year? In order to have a successful launch from a PR perspective you need to start planning in advance, the same goes for social media. In this super detailed step-by-step guide, our favorite social media scheduler Later (#notanad), shares everything you need to know about launching a new product on social media — from setting your goals and developing a strong creative concept, to building a content plan that generates buzz and drives conversions.

5. How to optimize your creative business' Instagram profile
Speaking of social media, if you’re planning on launching on social or doing press outreach generally, Instagram is one of the most important platforms to tighten up. If I am an editor that’s never heard of you, the first thing I’m going to do is go to your profile. This means it — avatar, name, bio, link, and pinned stories — must be optimized to immediately tell me what your business is about in a compelling way. To help you get started we put together 7 tips to improve your Insta profile, specifically for design and creative businesses.