1. Home
  2. Discover
  3. Business
  4. Orbit Media

This diagram shows how content formats and funnel formats align

+ $60k in free marketing services 🙌
 ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌
 
 
I didn’t realize it at first, but eventually it became clear...

Some content formats build awareness and traffic.
Some content formats are better for trust and conversion.

When you align the content format with stages of the funnel, you’re doing real content strategy.

Here is a diagram and guide that shows how various formats for content (blog posts, videos, webinars) support the various stages of the marketing funnel (top, middle and bottom).
Use this guide to check your content strategy. The end of year is a good time to ask...

  • Do you have weaknesses in your marketing funnel?
  • Are you using content formats strategically?
  • Are you just blindly pumping out an endless series of medium quality blog posts?

Even scanning through this one will give you ideas for 2022. Bring this one to your next marketing meeting and make sure you consider your formats with marketing goals and funnel stages in mind.

Show me which content is best for which stages in the funnel →
 
 
Know a Chicago nonprofit in need?

We are donating $60,000 in free marketing services including a new website to a Chicago nonprofit.

If you're a nonprofit, please apply (it's very quick) →
If you know a nonprofit in need, please share →


It’s our year-end tradition to hang out with Gini Dietrich, a close friend of ours and one of the smartest marketers we know. We’ll be asking her all sorts of questions in an interview-style Wine & Webinar.

Sounds fun. Sign me up!
 
 
Orbit Media Studios, 4043 N Ravenswood Ave., Suite 316, Chicago, IL 60613, United States
View it in your browser
unsubscribe

Older messages

10 quick LinkedIn tips for B2B marketers

Tuesday, November 23, 2021

+ $60k in free marketing services 🙌 ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

LinkedIn for B2B marketers. 10 tips for profiles, promotion and posting

Thursday, November 18, 2021

+ $60k in free marketing services 🙌 ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

These web design “standards” aren’t best practices

Thursday, November 4, 2021

We looked at 500 websites from five major industries to answer this simple question: Which features are standard on websites? What we discovered surprised us. A lot of the most common features on

The proof behind social proof

Thursday, October 21, 2021

7 examples people are raving about ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

How to Improve Your Google Rankings in 5 Minutes

Monday, October 18, 2021

I hope that you're enjoying the Orbit newsletter. I'm writing because one of our best articles (and videos) was written before you subscribed. So I thought I'd share it with you now. Here

You Might Also Like

Your Competition Isn’t Always Out to Get You

Saturday, January 11, 2025

It Often Just Doesn't Care To view this email as a web page, click here saastr daily newsletter This edition of the SaaStr Daily is sponsored in part by Stripe Your Much Bigger Competition Isn'

Does Google like my site now?

Saturday, January 11, 2025

If not, who cares. If they do...great! ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

'Do It, Even If You're Afraid'

Saturday, January 11, 2025

We spoke with sports anchor and reporter Tina Nguyen about adapting to change, building confidence as a public speaker, and fostering genuine connections in a world increasingly dominated by instant

A record-shattering credit year

Saturday, January 11, 2025

Also: 2024 VC data is here; Venture performance set to rebound in latest data; New research on AI and healthcare, legal tech, and warehouse robotics. Read online | Don't want to receive these

A 300% increase in sales??

Saturday, January 11, 2025

Seats are going fast! Don't miss out! View in browser ClickBank Logo -- BREAKING NEWS -- One-on-one coaching is now available in February! This is your chance to work directly with one of the best

Easy to understand tutorials via email

Saturday, January 11, 2025

I love that you're part of my network. Let's make 2025 epic!! I appreciate you :) Today's hack Easy to understand tutorials via email Text is boring. Create a short video tutorial, upload

Agency advice when you need it

Saturday, January 11, 2025

Hi there , Running an agency means needing different advice at different times. Sometimes you just need quick feedback from someone who gets it. Which is why I'm building a place for agency owner..

The Ultimate Personal Branding Playbook Drops January 17th

Friday, January 10, 2025

Let's face it—getting noticed in today's market isn't what it used to be... ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

How This Weird Site Makes $88/month!

Friday, January 10, 2025

Each week on the Niche Pursuits podcast, we share a couple of weird niche sites. And every once in a while, these sites are making a SIGNIFICANT amount of money. I recently found a WEIRD website making

♦️ How saying no to (some) customers increases your chances of winning big

Friday, January 10, 2025

How Autodesk became a $60 billion company by staying specific... ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏