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This diagram shows how content formats and funnel formats align

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I didn’t realize it at first, but eventually it became clear...

Some content formats build awareness and traffic.
Some content formats are better for trust and conversion.

When you align the content format with stages of the funnel, you’re doing real content strategy.

Here is a diagram and guide that shows how various formats for content (blog posts, videos, webinars) support the various stages of the marketing funnel (top, middle and bottom).
Use this guide to check your content strategy. The end of year is a good time to ask...

  • Do you have weaknesses in your marketing funnel?
  • Are you using content formats strategically?
  • Are you just blindly pumping out an endless series of medium quality blog posts?

Even scanning through this one will give you ideas for 2022. Bring this one to your next marketing meeting and make sure you consider your formats with marketing goals and funnel stages in mind.

Show me which content is best for which stages in the funnel →
 
 
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