This diagram shows how content formats and funnel formats align

+ $60k in free marketing services πŸ™Œ
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I didn’t realize it at first, but eventually it became clear...

Some content formats build awareness and traffic.
Some content formats are better for trust and conversion.

When you align the content format with stages of the funnel, you’re doing real content strategy.

Here is a diagram and guide that shows how various formats for content (blog posts, videos, webinars) support the various stages of the marketing funnel (top, middle and bottom).

Use this guide to check your content strategy. The end of year is a good time to ask...

  • Do you have weaknesses in your marketing funnel?
  • Are you using content formats strategically?
  • Are you just blindly pumping out an endless series of medium quality blog posts?

Even scanning through this one will give you ideas for 2022. Bring this one to your next marketing meeting and make sure you consider your formats with marketing goals and funnel stages in mind.

Show me which content is best for which stages in the funnel β†’

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Know a Chicago nonprofit in need?

We are donating $60,000 in free marketing services including a new website to a Chicago nonprofit.

If you're a nonprofit, please apply (it's very quick) β†’
If you know a nonprofit in need, please share β†’


It’s our year-end tradition to hang out with Gini Dietrich, a close friend of ours and one of the smartest marketers we know. We’ll be asking her all sorts of questions in an interview-style Wine & Webinar.

Sounds fun. Sign me up!

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Orbit Media Studios, 4043 N Ravenswood Ave., Suite 316, Chicago, IL 60613, United States
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