Virtual forum: CTV advertising is an evolving strategy for marketers

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Consultancy businesses tried to promise they’d upstage agencies — it hasn’t really worked like that

Monday, December 6, 2021

So far this year there has been about $15 billion dollars worth of media billings by advertisers to marketing services businesses — none of which has gone to consulting firms. December 06, 2021

'Brands have really taken note of this interest': How Sanctuary is partnering with brands as Gen Z, millennials seek out astrology content

Friday, December 3, 2021

This year, brands like McCormack, Venmo, Away, Benjamin Moore and Le Creuset have worked with Sanctuary to create custom branded content — matching paint colors, spending habits or cookware to specific

‘Time for a bigger advertising push’: Why hummus brand Ithaca is investing in OOH, radio now

Thursday, December 2, 2021

By strategically placing the billboards outside of Wegmans in particular, Ithaca is hoping to get grocery shoppers to remember the brand when they are making their snack and dip purchases for football

The state of CTV, video and audio advertising

Wednesday, December 1, 2021

Connected TV, video and audio have become integral to multi-channel marketing strategies in 2021. Heading into 2022 and beyond, marketers are seeking to advance creativity, innovation and measurement

Amid video growing pains, Amazon Live struggles to attract publishers

Wednesday, December 1, 2021

Amazon wants publishers to drive their audiences toward the ecommerce platform's shoppable videos. Many are skeptical. December 01, 2021 More than two years after renewing focus on its live-stream

Weekender: Gucci seeks next generation of esports talent with gaming academy

Saturday, May 28, 2022

Signup | Forward Marketing Dive Weekender May​ 28,​ 2022 | A roundup of this week's most read stories Hootsuite BROUGHT TO YOU BY — Hootsuite Want to boost social ad performance? Learn why paid and

Weekender: Retail turmoil comes for off-price

Saturday, May 28, 2022

Signup | Forward Retail Dive Weekender May​ 28,​ 2022 | A roundup of this week's most read stories Twilio BROUGHT TO YOU BY — Twilio Twilio's State of Customer Engagement Report Retail has seen

We’ve solved every marketers largest problem...

Saturday, May 28, 2022

Every single marketer & their grandma has shared this one issue since they started working online. ​In fact, it's one of the first problems we've all noticed & we've yet to find a

Truth Telling + Recommended Reading

Saturday, May 28, 2022

We may not control everything life presents us, but we can refuse to be reduced and defeated by it. May 28, 2022 | Read Online Truth Telling + Recommended Reading We may not control everything life

The Best Marketing Strategy Produces the Worst ROI

Saturday, May 28, 2022

In marketing, everyone talks about ROI. You want to generate more than you spend, right? Well, who doesn't? Did you know that there is a strategy that produces a terrible ROI, but it outperforms

158 - Aviva Pinchas

Saturday, May 28, 2022

Aviva Pinchas is the Head of Growth at Parabol and she has been working remotely for 8 years ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

The Latest from SaaStr: The Top 20 SaaStr Surveys On Freemium, Discounts, Paid Pilots, Raising Prices, And More

Saturday, May 28, 2022

Plus, the latest from SaaStr To view this email as a web page, click here saastr daily The Top 20+ SaaStr Surveys On Freemium, Discounts, Paid Pilots, Raising Prices, And Much More By Jason Lemkin ·

What next for PE and tech?

Saturday, May 28, 2022

How market turmoil will affect 11 key tech verticals; PE's $1T playbook; Large funds push LPs to the limit; VCs are losing an appetite for foodtech... Read online | Don't want to receive these

Buyers and Investors In Pre - Revenue Companies are an Endangered Species

Saturday, May 28, 2022

THE EXIT STRATEGIST Buyers and Investors In Pre - Revenue Companies are an Endangered Species Before you dismiss my premise and label me as one who is out of step with the highly publicized social

📣 Welcome to...Marketing Yourself Without Social Media

Saturday, May 28, 2022

Welcome! You're about to enter into a whole new world. ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌