How ESL is bringing its tried-and-true esports event framework to the mobile space

ESL views the growth of mobile esports as an inevitability, the result of the increasing computing power of smartphones and other mobile devices.
November 30, 2021

Mobile gaming is an ever-growing facet of the global esports market, and esports company ESL Gaming has adjusted its approach to competitive gaming accordingly. “A game becomes an esport when people are organizing competition around it,” said Patrick Naud, head of mobile at Square Enix. “And the growth in mobile is getting there, more and more.” Read more below.

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ESL views the growth of mobile esports as an inevitability, the result of the increasing computing power of smartphones and other mobile devices.

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As more people move to shop online, the lines between Black Friday and Cyber Monday blur, making it harder for advertisers to stand out online.

From household data and incremental reach, the rise of connected TV has given marketers a new opportunity for more precise campaign measurement.

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Transitioning to shared user IDs can help brands better reach Safari and Firefox users today while setting them up for a smoother transition into Google’s post-cookie world.

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The industries’ professionals are also far more likely than average to be vaccinated.

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Marketers are reframing their approach to identity solutions, no longer considering them as on-off switches or single universal fixes that require a complete switch right away.

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Condé Nast’ CRO Pamela Drucker Mann is bullish on how the past year of investing into contextual targeting, digital video and e-commerce will assist in the legacy media company’s continued digital-first growth.

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The cannabis industry continues to morph into a legitimate and possibly lucrative vertical for media agencies to pursue, as cannabis brands raise their marketing game to new heights.

Condé Nast' CRO Pamela Drucker Mann is bullish on how the past year of investing into contextual targeting, digital video and e-commerce will assist in the legacy media company's continued digital-first growth.
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