Digiday - WTF is data-driven creative?
In the age of personalization, there is a fine line between invasive and curated, the trick to striking a balance comes down to leaving personal identifiable information (PII) out of the equation. Yet, marketers must still find ways to make ads resonate on a personal, circumstantial level. To do this, they are turning to dynamic advertising and data-driven creative. But what exactly is this and how do marketers get started? In this new WTF guide, Digiday and Clinch answer essential questions about data-driven creative approaches, how marketers are engaging with the practice — and the technology that powers it — and how data-driven creative can set them up for success in 2022 and beyond. Download this guide to learn:
Sponsored by Clinch. |
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