⚡ MC - Offer discounts on unusual holidays to boost conversions

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Offer discounts on unusual holidays to boost conversions

Don't fight for attention over the more popular holidays — make your promotions stand out. Increase conversions by offering discounts on unusual (or made up) holidays.

A recent study found that people were 2x more likely to click promotions in an email if they were centered around a special day — and they were 25% more likely to buy. For the effect to work, the day needs to be original, unused by your competition, and on-brand. This is a great way to take advantage of "holiday" promotions without getting lost in the noise of every other brand promoting over the more well-known holidays. And it gets around the negative impact that discounting products often has on a brand. So choose an existing niche holiday, make your company's own day (e.g. a launch anniversary), or make personalized days for customers (e.g. the anniversary of their first purchase). Then build a story around it. Get creative and make it fun. Offer a discount and promote it. And don't overdo it - one or two days a year is plenty.

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Snippets

• Super DMs — A tool that helps you grow your Twitter following by sending bulk DMs to your tweet responders.
• Pixlr 2022 — A free web-based tool for AI-powered photo editing, animation & design.
• Blake Emal — I knew nothing about marketing when I started my career. Since, I've accelerated my learning like crazy. 18 hard-earned marketing lessons.
• Andrea Bosoni — I wrote more than 50 Zero to Marketing case studies. Here are some of my favorite tips.
• Josh Pitzalis — Here's exactly how to spend your content marketing time, broken down into 5 stages.

Worth Reading

1. Google released their Year in Search trends report for 2021.

2. Amazon, Meta, and Alphabet control more than half the global advertising market outside China, which is expected to surge another 30.5% globally this year to $491bn.

3. 25 Indie Makers To Watch in 2022.

 Good Findings

• Feed your brain the internet’s most valuable articles. Carefully curated tools for wealth, wisdom and smarter living. Join us!
• Too Much Data And Not Enough Actions? FigPii will help you find the required data and turn it into actual changes on your site. Guaranteed ROI, TRY IT FOR FREE.

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Talk to your customers, list the repeated keywords they mention and inject them in your copy. (metadrex.eth)

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