☕ Marketing Roundup - Weekly Marketing Strategies - Issue 7

My fellow marketers,

This is Week 7 of the weekly marketing roundup email.

A series where I share posts from our Marketers Utopia directly to your inbox so you can execute on the value inside.

This weeks content:

5 Scary Tactics You Can Use To Make Thousands

Roundup Breakdown

5 Scary Tactics You Can Use To Make Thousands

1. Subscriptions Are King When Used Correctly

Ecom is a fast paced game

We have to adapt quickly

Subscriptions are taking over countless industries

But most brands are doing nothing to stand out

The subscription button is just sitting there

As boring as a cloudy sky

Fortunately, you can get a step ahead of your competition

How?

Handle objections

How are subscriptions going to make your customer's life easier?

The less friction your customer has

The more money you'll make

So instead of just saying "10% OFF"

Say This...

Delivered Right To Your Door

Every Month

Cancel Anytime

Never Lift A Finger

Save 10% OFF

​
​2. Make Your Main Offer A Bundle To Increase AOV

If you're selling more than one thing

Try to make your offer more enticing

Instead of just selling shampoo...

Sell "The Core Shower Pack For Men"

Shampoo + Conditioner + A Bar Of Soap

You can't just have shampoo...

You need the one stop shop for everything

Get creative with it - What else does your dream customer need?

Mister Jones does this effortlessly

You want to feel like garbage before bed?

That's fine - Just buy the Rise + Shine

You want to feel amazing day + night??

Buy the 🙌Perfect Pair🙌

Everything you need to crush the day

​
​3. Your Image Carousel Has Meaning

Most brands burn cash without even knowing

They throw random pictures in a carousel with nothing to show for it

A great way to boost your conversion rate is to make your pictures have meaning

Take your ideal customer on a journey

Your pictures need to be more than just HD

There needs to be a purpose behind each one

Show them a day in the life with your product

And if it's a consumable...

Show them how each ingredient will make their day better

Visuals are key

​
​4. Announcement Bar + AfterPay = CVR 🚀

If your offer is expensive like Mister Jones

Especially $80 for supplements (CRAZY)

Add AfterPay to your store

The AfterPay + Free Shipping offer works well because

1. Who doesn't love free shipping

2. It handles the objection of not being able to afford it

If you buy only one supplement, you end up paying an extra $10 in shipping

If you buy both you get

Free Shipping + A nice discount with a subscription + A way to afford it with AfterPay

Seems like a no brainer

​
​5. FAQ Section To Handle Objections

Your cold traffic has questions...

Lots of them

Being honest will increase your conversion rate

If your brand is shady people will notice

While competing with brands, the more transparent you are the better

Example: If you are selling greens powder and you don't have somewhere to read the ingredient

You will lose a customer to the competition

People are one Google search away from ordering from a different brand

Handle objections with FAQ's

Make a section in reviews where people can ask questions about your product

Then add the most asked questions to your FAQ tab.

My friend,

In a world of 7.753 billion, you are alone.

You are left to your own devices.

And all that's left is you, a computer, and Google.

If only there were somewhere where you could ask questions.

A place to find answers, express ideas and share experiences without judgment or expectations.

A haven for marketers worldwide to gather and with the purpose of learning.

We've built just such a place.

Here, in our Marketers Utopia, we welcome everyone from all corners of the world.

They're here to help you get ahead.

To help you be better marketers, entrepreneurs, leaders.

So you can fulfill your dreams.

Together with the Utopia Family - wherever you are in the world - we'll do everything we can to help you succeed and progress collectively.

Long Live Utopia!

Much love,

Wiz