These Amazon terms boosted sales for the holiday season [Top Movers]

 

Hey Reader,

According to an FTC complaint, more than a quarter of search results on Amazon are paid ads. 

A complaint was recently filed, alleging that Amazon doesn’t distinguish well enough between paid ads and organic search results, something that could be “unlawfully deceiving” customers into clicking on them. How does Amazon allegedly deceive customers using ads? Read more in our latest article: Amazon’s Ads Are Deceptive — FTC Complaint.

Amazon Hottest Terms

Today, we bring you the top 10 trendiest keywords in Amazon, from November 28th to December 11st that are hitting the market these upcoming holidays. So let's get to it!



The Keyword Under the Microscope

Black Friday and Cyber Monday may be over, but with Christmas around the corner, there're still shoppers in search of holiday gifts. The keyword “kids drawing table” is taking our Number 3 in this week’s top terms and the keyword “gifts for mom’ ” is on the Number 7 spot. Products related to this seasonal event have sold up to 65 units per day for the former and 741 units per day for the latter.

However, Christmas products weren't the only ones that were trending this past two weeks. One of the most sold products in the Thanksgiving deals section was a “yankee candle small tumbler”, taking our slot #4 in today’s top 10 terms and selling 451 units per day.



 Most Popular Amazon Seller Tools in 2021

Although, as Amazon sellers, we need to use various tools and services to help grow our businesses and make processes smoother. 

We’ve decided to create a recurring poll that will give us a list of the most popular Amazon seller software. We’ve created a total of five categories, which Mike and Dave discuss in detail in this episode: E425: The 5 Best Amazon Seller Software in 2021, or if you want more detailed info about each of the software tools we feature in the poll, you can read our article: Best Amazon Software of 2021.

The good news is that you can get a chance to win an annual EcomCrew Premium membership for free, just by answering 5 questions. 

Take the survey and don’t miss your chance to win!

 

 

Happy selling,

Helena

 

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[Crew Review] Amazon under fire for ‘deceptive’ ads in search results

Thursday, December 16, 2021

Accountability Amazon is under fire—again. This time, for seemingly misleading consumers by not indicating clearly which of its search results are paid advertisements, in potential violation of FTC

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