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Marketing Dive - Top Marketing News of 2021

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Top News of 2021
 
 
 
 
Marketers hoping the pandemic haze would clear in 2021 are likely ending the year disappointed. The 12-month period — and a crunched fourth quarter marred by supply chain pressures and a new COVID-19 variant — has felt as chaotic as any, making it easy to forget what happened when. But it was indeed a busy year, with major account moves, platform rebrands and policy changes that have upended the very fundamentals of digital marketing.

While tying a bow on any year is difficult, Marketing Dive here has assembled the biggest news items from a particularly tumultuous and transitional moment for the industry. The reverberations of these developments will continue to be felt in 2022 as marketers steel themselves for further disruptions related to the metaverse, ad targeting and CMO expectations.

As always, thanks for reading.

Peter Adams
Reporter, Marketing Dive
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Dec. 23 - Walmart tops retailers on paid social share of voice | Triller goes public with SeaChange merger

Thursday, December 23, 2021

Triller merges with SeaChange to extend reach into OTT media; IAB opens general membership to agencies, broadening tent amid digital upheaval; PepsiCo's in-house content studio head on preserving

Dec. 22 - Under Armour's 'wearable' NFTs honor Steph Curry | Warner Bros. puts 'Matrix' tweets on DOOH billboards

Wednesday, December 22, 2021

Warner Bros. puts 'Matrix' tweets at center of global DOOH campaign; PepsiCo's in-house content studio head on preserving brand trust as demand soars; McDonald's sells AI tech firm

Dec. 21 - AT&T sells Xandr to Microsoft, ending programmatic bid | Tracking every Super Bowl spot

Tuesday, December 21, 2021

Super Bowl LVI: Tracking every ad; LeBron James reps a second PepsiCo brand with Ruffles effort; Social commerce to drive influencer marketing evolution in 2022; UTA buys MediaLink as marketing,

Dec. 20 - General Mills names new marketing leader | KFC previews fresh approach with hip-hop collab

Monday, December 20, 2021

KFC previews new marketing approach with year-long Jack Harlow partnership; Forever 21's metaverse venture lets Roblox users customize virtual fashion stores; Nike, Etsy's mobile apps were

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Saturday, December 18, 2021

Signup | Forward Marketing Dive Weekender Dec.​ 18,​ 2021 | A roundup of this week's most read stories Nielsen BROUGHT TO YOU BY — Nielsen Embrace Change in Media Planning Download Nielsen's

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