Marketing Dive - Top Marketing News of 2021

 
Top News of 2021
 
 
 
 
Marketers hoping the pandemic haze would clear in 2021 are likely ending the year disappointed. The 12-month period — and a crunched fourth quarter marred by supply chain pressures and a new COVID-19 variant — has felt as chaotic as any, making it easy to forget what happened when. But it was indeed a busy year, with major account moves, platform rebrands and policy changes that have upended the very fundamentals of digital marketing.

While tying a bow on any year is difficult, Marketing Dive here has assembled the biggest news items from a particularly tumultuous and transitional moment for the industry. The reverberations of these developments will continue to be felt in 2022 as marketers steel themselves for further disruptions related to the metaverse, ad targeting and CMO expectations.

As always, thanks for reading.

Peter Adams
Reporter, Marketing Dive
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Dec. 23 - Walmart tops retailers on paid social share of voice | Triller goes public with SeaChange merger

Thursday, December 23, 2021

Triller merges with SeaChange to extend reach into OTT media; IAB opens general membership to agencies, broadening tent amid digital upheaval; PepsiCo's in-house content studio head on preserving

Dec. 22 - Under Armour's 'wearable' NFTs honor Steph Curry | Warner Bros. puts 'Matrix' tweets on DOOH billboards

Wednesday, December 22, 2021

Warner Bros. puts 'Matrix' tweets at center of global DOOH campaign; PepsiCo's in-house content studio head on preserving brand trust as demand soars; McDonald's sells AI tech firm

Dec. 21 - AT&T sells Xandr to Microsoft, ending programmatic bid | Tracking every Super Bowl spot

Tuesday, December 21, 2021

Super Bowl LVI: Tracking every ad; LeBron James reps a second PepsiCo brand with Ruffles effort; Social commerce to drive influencer marketing evolution in 2022; UTA buys MediaLink as marketing,

Dec. 20 - General Mills names new marketing leader | KFC previews fresh approach with hip-hop collab

Monday, December 20, 2021

KFC previews new marketing approach with year-long Jack Harlow partnership; Forever 21's metaverse venture lets Roblox users customize virtual fashion stores; Nike, Etsy's mobile apps were

Weekender: General Mills names chief brand and disruptive growth officer after sunsetting CMO role

Saturday, December 18, 2021

Signup | Forward Marketing Dive Weekender Dec.​ 18,​ 2021 | A roundup of this week's most read stories Nielsen BROUGHT TO YOU BY — Nielsen Embrace Change in Media Planning Download Nielsen's

Jan 18: Achievable aims: NeoGames buys Aspire

Tuesday, January 18, 2022

NeoGames buys Aspire Global, 888 trading update, Truist sports-betting survey, Ontario tax objections, +More ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Resending: Facebook groups are just Fools Gold for marketers 🤯

Tuesday, January 18, 2022

Unpopular Opinion: Facebook groups are just Fools Gold for marketers 🤯 On the outside, they look like marketing gold But in reality, they're toxic & only prostitute promotions 🤡 Beginners all

🎓 When big discounts backfire

Tuesday, January 18, 2022

Very big discounts (60% off or more) reduced sales on Groupon instead of increasing them. Avoid heavy discounts when it's difficult to verify your product's quality before buying it. ‌ ‌ ‌ ‌ ‌

🌱 Chile’s Climate Constitution

Tuesday, January 18, 2022

Why are Chileans coming together to write a new constitution? Find out (and lots more) in today's edition Happy Tuesday… Congrats we made it through Blue Monday, supposedly the saddest day of the

TV licence fee frozen as future remains in doubt

Tuesday, January 18, 2022

.... and Amazon shelves ban on UK Visa credit cards View this email in your browser 18th January 2022 Bite-sized business news from the UK and beyond Good morning Congratulations on surviving Blue

UK wages war on encryption

Tuesday, January 18, 2022

Also in today's edition: A US giant forays into India, Cambodia goes China-lite, a German multinational gets into trouble, and Indians get cryptoconned ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Harry's Newsletter #062 — A fresh start

Monday, January 17, 2022

Hey — Harry again. First up — Thank you for so many lovely messages about Copywriting Examples. Second up — I'm changing the newsletter format ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Facebook groups are just Fools Gold for marketers 🤯

Monday, January 17, 2022

Unpopular Opinion: Facebook groups are just Fools Gold for marketers 🤯 On the outside, they look like marketing gold But in reality, they're toxic & only prostitute promotions 🤡 Beginners all

⚡ MC - People increasingly trust people over corporations

Monday, January 17, 2022

View in browser Welcome to today's edition! Let's get right to it. People increasingly trust people over corporations Consumers are increasingly trusting people over traditional corporations.

How to get more eyes on your Facebook posts...

Monday, January 17, 2022

You're halfway through January, Reader. How are your 2022 biz resolutions doing so far? Here are a couple of resources that might help you knock them out of the park. In today's edition: FB