Thomas from Ariyh - 🎓 Extraordinary warranties

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🎓 Give your products space

Tuesday, December 21, 2021

The space-to-product ratio effect: use more empty space between products on display to increase their perceived value and beauty. In one of the experiments sales increased 98%. ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

🎓 Micro-influencers drive more sales (+ a surprise 🔥)

Tuesday, December 14, 2021

If your product is hedonic (eg fashion, high-end electronics), promoted posts from small influencers (10k to 100k followers) drive more sales than those of large ones (>1m followers). ‌ ‌ ‌ ‌ ‌ ‌ ‌

🎓 High referral rewards = worse customers

Tuesday, December 7, 2021

Large referral rewards (eg Get $50 if you invite a friend) boost the referral rate (+750% in one experiment) but lower the average profitability of newly referred customers (-48%). ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

🎓 Frame your product as the ‘gift’ in a bundle

Tuesday, November 30, 2021

Frame a product as the 'free gift' in a bundle instead of the main product (eg “Buy softener and get Ariel detergent [primary product] free”). Sales were up to 78% higher in a series of

🎓 Far is prestigious, near is mainstream

Tuesday, November 23, 2021

If your brand is prestigious, place products far from the customer or model in an ad. If your brand is mainstream, position them close. ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Planes are grounded

Thursday, January 20, 2022

Good morning! BharatPe doesn't have it Better. The fintech company's MD and co-founder Ashneer Grover, who is also a judge on Shark Tank India, has taken a “voluntary leave of absence”

Jan. 19 - Escada America files Ch. 11 | Forever 21 names new CEO

Wednesday, January 19, 2022

Women's fashion retailer Escada America files for bankruptcy; Forever 21 turns to retail veteran Winnie Park as CEO; Are Sephora and Ulta on a collision course?; Walmart signals metaverse plans

Assessing PE mega-fund growth

Wednesday, January 19, 2022

A new look at fund performance; Microsoft scores Activision Blizzard for $68.7B; Curbio brings home $65M; Mythical Games lands Polystream Read online | Don't want to receive these emails? Manage

Big News: I Just Sold the Niche Site Project 4 Site!

Wednesday, January 19, 2022

I have BIG news to share today! I've officially sold my site, OwnTheYard.com! This has been my public case study site for Niche Site Project 4 over the past 3 years. You can read all the news about

Jan 19: BetMGM CEO: market getting smarter

Wednesday, January 19, 2022

BetMGM FY21 update, Full House Q4 preliminary results, Esports Technologies earnings guidance, Michigan Dec21, NeoGames/Aspire reaction. ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Posting better LinkedIn content...

Wednesday, January 19, 2022

Curious about NFTs, Reader? If you're ready to discover how to use Web 3.0 to grow your business, we've just launched a new show all about this exciting new frontier. Simply search “Crypto

Jan. 19 - Anheuser-Busch refreshes logo | Oscar Mayer's 'bologna-inspired' face mask

Wednesday, January 19, 2022

Oscar Mayer's 'bologna-inspired' face masks poke fun at self-care; As events again go virtual, marketing takeaways from a timely metaverse activation; TV tops in video for reaching

Digital Marketing in 2022: KPIs & Metrics That Matter

Wednesday, January 19, 2022

Learn how to set effective, data-backed KPIs and metrics to accurately assess your strategies. Learn how to set effective, data-backed KPIs and metrics to accurately assess your strategies. What: KPIs

How to Use Instagram Insights (in 9 Easy Steps)

Wednesday, January 19, 2022

If you're using Instagram in your role, it's critical to analyze your performance to make better marketing decisions on the platform. HubSpot Marketing Blog Jan. 19, 2022 marketer reviews

David Swensen, the Greatest Institutional Investor of All Time

Wednesday, January 19, 2022

To investors, I am constantly trying to learn as much as possible about the best capital allocators in the world. This focus intersected nicely with my wife's recent work on former Yale Chief