The Cold Start Problem by Andrew Chen: book notes
Dear friends,This week, I wanted to try a new format for the newsletter and send my curated notes on a book I have read recently: The Cold Start Problem: How to Start and Scale Network Effects by Andrew Chen. I strongly recommend you to buy it! Let me know if you also enjoy this format of book notes! And if you are not subscribed yet, it's right here! If you like it, please share about it on social networks. 🔄 What’s a Network Effect?
🥶 The Cold Start Theory
1. The Cold Start Problem ⚙️
➡️ Very important to define what is your very narrow segment of users you want to put together very early in the network.
➡️ I really like this concept of atomic network instead of market size.
➡️ Great questions!
2. Tipping Point ⚖
➡️ I wonder how we could land and expand more from verticals to verticals, city to city.
👉 Some ideas:
3. Escape Velocity 🚀
👉 Key concepts here:
➡️ Very interesting data points.
➡️ How can we boost our viral factor? 4. Hitting the Ceiling 🎩
➡️ On the importance of basing growth on innovation (which can be controversial because we can break the existing) and adding layers on top of layers. 5. The Moat 🏰
👉 One big learning:
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