g'day.

Have you tried the game Wordle yet?

The team and I have been playing it for the past few days and it's pretty fun. It's a daily world puzzle that looks like this:

⬛️ ⬛️ 🟨 🟨 ⬛️
⬛️ 🟨 ⬛️ 🟩 ⬛️
🟩 ⬛️ ⬛️ 🟩 🟩
🟩 🟩 🟩 🟩 🟩

In today's puzzle, I used 4 guesses (out of 6). My best so far is 3/6.

You try to guess a 5-letter English word, and on each guess, it tells you which letters and letter positions you have correct.

Of course, you only see emoji blocks so the answer remains hidden.

Let me know how you do...
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Today's issue is LinkedIn Part 1 of 3:

• LinkedIn Publisher
• LinkedIn Newsletters
• Latest Platform Features
• Who’s Killing it on LinkedIn 🔥
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LinkedIn Means Business 👩‍💻

Of all the social networks out there, LinkedIn is the one that wears a suit.

LinkedIn is where professionals can network online, connect with consumers, meet business partners, hire employees, and discuss marketing strategies 😉

It holds tremendous value when building brand awareness, especially in the B2B space.

Being active on LinkedIn can mean BIG GROWTH for you company!

Let’s look at how you can build brand awareness and connect with potential customers.
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Distribute Your Content Using LinkedIn Publisher 💻

Publishing mid- to long-form content on LinkedIn’s publishing platform is a great way to build brand credibility and reach potential customers.

In fact, LinkedIn Publisher can expand your reach in a HUGE way.

Posting valuable content consistently creates trust with your connections and helps you be seen as an expert in your field.

Strategy:

👉 See how to publish an article on LinkedIn.
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Grow Your Audience with a LinkedIn Newsletter 📈

The company is currently rolling out what they call "Creator Mode", so not everyone has access to the newsletter feature yet.

But it's something to keep on your radar...

With a newsletter inside of LinkedIn, you don't have to fuss with email software. Your subscribers get alerted on the platform when you publish something new.

Benefit of writing a LinkedIn Newsletter:

• Expands your reach
• Creates engagement
• Boosts brand awareness
• Builds your authority in your industry
• Can help generate leads

👉 Here's a how-to on LinkedIn Newsletters (and to see if you may already have access).
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Check Out LinkedIn’s Latest Features 🔎

🔵 Cover Story — Showcase your expertise and give people a glimpse into what you’re all about. This is a 30-second video you can add in addition to you profile picture. (Currently only available in the mobile app.)

👉 See how to make a Cover Story​
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🔵 Generate video meeting links inside DMs — Generate and share third-party video meeting links inside your LinkedIn private messages. This makes it easy to start video calls with your prospects, investors, or vendors without ever leaving the platform. (Currently only for 1-on-1 calls; group meetings will be added later.)

👉 See how to generate video meeting links​
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🔵 Creator Mode (currently being rolled out) — A great feature for regular content creators on the platform. It opens up the LinkedIn newsletter function, your "Connect" button turns into a "Follow" button, your "Activity section" will show only your posted content, and more...

👉 See how to turn on Creator Mode​
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Who’s Killing it on LinkedIn 🔥

Check out how these people are succeeding on LinkedIn:

🔵 Chantel Soumis — She’s a self-proclaimed "Brand Sorceress" who has been making noise on LinkedIn over the past couple of years. She grew her following as a top LinkedIn Creator to over 30,000 organic followers in just one year.

🔵 Richard Branson — Sir Richard Branson became the first LinkedIn Influencer in 2012 after surpassing 1 million followers. He consistently posts motivational stories, insights into his business ventures, and introspective views into his successes and failures as one of the world’s most famous entrepreneurs.

🔵 Ish Verduzco — After serving in top marketing roles at LinkedIn and Snapchat, Ish Verduzco is currently head of growth and marketing at Crave It. In addition to posting about social media and marketing, Ish also passionately posts about diversity and inclusion.

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Stay tuned for LinkedIn Part 2 next Thursday — and I'll show you 4 ways to win on LinkedIn.

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Stay fresh,
Robert

P.S. Is one of your goals to generate more leads? Well... Hubspot found that LinkedIn is 277% More Effective for Lead Generation Than Facebook and Twitter 😉

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