CXL - Are you sending the right message?

I have 5 updates for you this week.

1. On my mind

Almost every B2B SaaS website has images or illustrations of some kind.

What should they be?

A pattern that comes up again and again in Wynter tests for B2B SaaS websites: people only want to see screenshots/actual pictures of the tool.

They're looking to understand what it is. "Just show me the software!" is a common cry.

What they don't wanna see is graphics/cartoon people/illustrations that don't add specificity or clarity about the software. The point of any imagery/graphics is to help communicate the message, nothing else.

I get the brand feel argument, but that should never come at the expense of clarity.

Follow Peep on LinkedIn for more thoughts on strategy, messaging and optimization.

2. CXL Playbooks

Be more efficient with your time and tame your daily work whirlwind. We’ve built CXL Playbooks where best marketers share their processes through 10 step checklists. 

You can even integrate them with your project management tool and use them as a base for your SOPs.

Get access to the ultimate database of marketing playbooks. 

3. Latest episode on "How to Win"

Let's take a look at what we have learned about kicking ass in SaaS.

I've identified 15 key factors to success, and in this episode I break them down with clips from leading guests in each area.

Listen to me spill my beans on Spotify, Apple Podcast, or your favorite podcast platform.

4. CXL Job Board

Here are some great job offers we added to CXL’s Job Board this week. There’s more here.

If you want top brands to reach out to you, sign up for CXL Talent Pool. It's free. 

And if you're a company looking to directly access the best marketing talent and skip all the spammy applicants, apply here.

5.  Why the maturity of your Experimentation program is crucial for performance

Speero's Director of CX Optimization, Edgar Spongolts, dives deep into Experimentation Program Maturity Audit and why Experimentation maturity development is directly linked to growth. Learn about the four pillars of a successful experimentation program and what it takes to reach the highest levels of maturity.

Take the audit here.

Peep Laja
Founder at CXL

Let's connect on LinkedIn.

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