CXL - Worst product comparison page

I have 6 updates for you this week.

1. On my mind

Every product comparison page:

If your differentiation is based on a feature comparison grid, you're already playing a game you cannot win.

Using comparison grids like that means odds are very high you're competing on features.

Competing on features is a road to nowhere, it's a race to the bottom that cannot be won.

The problem with "my features are better than yours" is that customers don't find incremental improvement exciting, and it's super easy for your competitors to copy, so you have no true advantage. It's gonna make your life very hard if you wanna be bigger than a niche player.

A smarter path is to take a fundamentally differentiated position in the market.

People absolutely want to know they why choose X over Y, and you should tell them.

However the companies who are trying to win with a few extra checkmarks on a grid compared to the competition, they're screwed in the long run.

Follow Peep on LinkedIn for more thoughts on strategy, messaging and optimization.

2. Master Google Analytics 4

Charles Farina from Adswerve is speaking at this workshop to show you what are the real benefits of Google Analytics 4 and how does the future of data-driven attribution looks like.

User interface, data model, capabilities, and implementation is all new and different. We'll walk you through the new attribution features, how to customize user interface, and upcoming feature releases to help you not only see numbers, but the real insights they are providing.

Sign up for a free workshop and learn to uncover the benefits of Google Analytics 4 later today.

3. CXL Playbooks

Be more efficient with your time and tame your daily work whirlwind. We’ve built CXL Playbooks where best marketers share their processes through 10 step checklists. 

You can even integrate them with your project management tool and use them as a base for your SOPs.

Get access to the ultimate database of marketing playbooks. 

4. Latest episode on "How to Win"

Peter Caputa is the person you want to hear talking when it comes to 50% year-on-year growth through methodical product development and watching the bottom line.

He's the CEO of Databox, a business marketing analytics tool.

He can tell you all about how the company pivoted from a mobile-first enterprise platform to targeting the data analytics industry at-large.

Listen to him spill his beans on Spotify, Apple Podcast, or your favorite podcast platform. 

5. CXL Job Board

Here are some great job offers we added to CXL’s Job Board this week. There’s more here.

If you want top brands to reach out to you, sign up for CXL Talent Pool. It's free. 

And if you're a company looking to directly access the best marketing talent and skip all the spammy applicants, apply here.

6. Experimentation Program Maturity Audit

The experimentation program audit is a classic program management tool, meant to ask great questions to help find gaps in the efficiency or effectiveness of, in this case, experimentation programs.

Fill in the audit for free and get your results. 

Peep Laja
Founder at CXL

Let's connect on LinkedIn.

Our address: 901 S Mo Pac Expy, Suite 150, Barton Oaks Plaza One, Austin TX 78746

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