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Ahrefs - Ahrefs' Weekly Digest #68

Hey there,

Looking for great marketing practitioners to follow on Twitter? Tim, our chief marketing officer, asked for recommendations recently, and he received a ton of suggestions.

Speaking of which, who are some of your own recommendations? Hit “reply” and let me know. 

Now, onto the content for this week…

✍️ New on our blog


How to Write a Press Release (+ Free Template) by Rebecca Liew

Press releases are old school. But they can still work if done well. Unfortunately, most people make plenty of mistakes when it comes to crafting a good press release. In turn, these press releases get ignored by their intended recipients: journalists. 

Don’t worry, though—Rebecca’s got your back. Read the post to learn how to craft a good press release in 14 steps: 
  1. Understand the AP Style guidelines
  2. Choose your format
  3. Pick a newsworthy angle
  4. Add your release date
  5. Leave filler text for your headline and summary
  6. Write a strong opening paragraph
  7. Body paragraphs
  8. Add relevant quotes
  9. Add images
  10. Craft a compelling headline and summary
  11. Boilerplate
  12. Close your press release
  13. Press contact details
  14. Review your copy
Or if you just want to get straight to the template, click here to make a copy.

13 Inexpensive Small-Business Marketing Ideas That Actually Work by Si Quan Ong

Marketing campaigns don’t have to be expensive. In fact, some of the best marketing tactics you can implement right now involve getting more out of what you already have.

For example, you have thank-you pages, cart pages, checkout pages, email confirmation pages, and more. You can potentially optimize them by including upsells and cross-sells, collecting emails, asking for reviews, and so on. 

Or if your product is bought regularly, then why not offer a subscription or entice your customers to place a larger order with bundles? These are all simple ideas that take advantage of your existing (but underutilized) real estate. 

What Is Googlebot & How Does It Work? by Patrick Stox

You probably know Google crawls the web using Googlebot. But do you know everything about it? 

For example, how do you verify if the bot crawling your website is really Googlebot? Well, in recent years, Google has made it easier and provided a list of public IPs you can use to verify the requests are from Google. You can compare this to the data in your server logs. 

Alternatively, you can also access the “Crawl stats” report in Google Search Console. You can see which Googlebot is crawling what files and when it accessed them.

5 Competitor Analysis Tools You Should Be Using by Michal Pecánek

A few of the right competitor analysis tools will cover most of your competitor analysis needs. And they don’t have to be expensive either. Here are the best ones Michal has identified:
  • Ahrefs – SEO, PPC, and content marketing
  • Brand24 – Brand monitoring
  • SparkToro – Audience insight
  • BuiltWith – Tech stack checker
  • Visualping – Webpage monitoring

📹 New on YouTube


Low Competition Niches With High Earnings Potential by Sam Oh

Sam decided to look for niches with high earning potential and low competition. To choose these niches, he set four criteria they must meet:
  1. A decent market size
  2. A clear-cut way to monetize the site
  3. Low-competition keywords to target
  4. Existing low-authority websites getting a significant amount of search traffic
Here are the niches he discovered:
  1. Test preparation for graduate schools
  2. Snowboarding equipment
  3. Golf equipment
  4. Baby products
  5. Daily fantasy sports

📚 What we’re reading


SEO Case Study (On a Budget): From 0 to 75,000 Visits a Year [Article]

SEO is not a dark art. There are no secrets. It eventually comes down to three things: content, links, and tech. 

Ryan Darani transparently shares everything he did (down to the budget) to grow a property site from 0 clicks per day to 300-400 clicks per day on average. Executed by him and two other writers, he published 60 pieces of content, built 100 links, and fixed a whole lot of technical SEO issues on the site.
Till next time. ;)

Cheers,
Si Quan
Content Marketing @ Ahrefs

P.S. We’re experimenting with adding more content to our newsletter. What do you think? What should we improve? What should we add? Let me know by replying to this email.
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