The S.T.U.P.I.D. Email

(Swipe, Thought, Uplifting, Picture, Interesting, Drawing)

This is a fun email for Friday January 14th, 2022. Hope you like it :)
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🎤 Listen to this email here:

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Swipe:

This is an example of how NOT to make a billboard.

I’ve passed this billboard 100+ times and never noticed. I only spotted it this time because I was filling up gas 30 feet away and had time to look around.

Even up close I had to think about what this ad was for. For a moment I saw the picture of the smiling lady and "free first exam" and assumed it was for a human medical clinic, or it was a student prep service.

Here's the billboard on it’s own without markup:

There’s so many better ways this billboard could’ve been presented that would've drawn in more people, making their money better spent!

Like these basic vet care templates:

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Thought:

I've always wondered how much money is wasted by companies buying retargeting ads even after you’ve bought their product 🤔

For example, I recently bought this set of adjustable dumbbells:

...and a week later I'm still seeing ads for it everyyyywwhheeree I go on the internet! These are retargeting ads I've seen through Facebook, Instagram, and the Google Ad Network:

This means I'm being "re-targeted" and this company is paying good money to show me these ads!

I wonder how much money they've wasted on me, even though I've already purchased 🤔

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Uplifting

I've been doing my best to keep a queue of books at all times.

I saw this neat image on "How to Read More (books)" which I totally agree with:

The last 3 books I've read through kept me going all the way through:
• Project Hail Mary by Andy Weir
• The Setup by Dan Bilzerian
• Daemon by Daniel Suarez

But sometimes it's kind of hard to make your way alllll the way through a book unless it's really grabbing.

I started keeping a list on my Apple Notes of all the recommendations people send me, so I can constantly have a "next book" to look forward to!

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Picture:

I'll sometimes miss a window in the day to hit the gym, and I always think "I'll just do a workout at home" but it always ends up being the lamest workout ever 😂

So I've finally decided I need a garage gym.

So far I've only got a barbell and some plates...but I've got rubber floor mats, a bench, and some adjustable dumbbells (mentioned above) coming:

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Since all the walls are painted in chalkboard paint, I can write on the walls, so I wrote out all my workouts on there.

I used to have to reference them on my phone each time, but this makes it easier:

I'll post more updated about the garage gym when in ~2 weeks all the stuff should be here!

💪🏼

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Interesting:

Comedian Sam Morril's YouTube channel went from 5,000 subscribers in October 2021.....to 140,000 subscribers 4 months later.

The main change: ​
He started posting a YouTube Short nearly every single day.

He posts a 15 second to 60 second clip of his jokes everyday.

Look at these insane results:

He's also done the same on other channels like Instagram and TikTok, and it's absolutely crushing.

He's been posting every single day in addition to being a really funny comedian. It's awesome to see that growth happen so quick!

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Drawing:

Remember I was talking about my garage having chalkboard paint over the whole thing?

Well I started using that to not only draw on for fun....but also film videos:

For example I was making a video about "The Slippery Slope" concept, and I filmed it in the garage:

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Now the garage can function as a garage, a home gym, and also a video studio :-)

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Hope you enjoyed these little tidbits, have a happy Friday!
​Sincerely,
Neville Medhora - CopywritingCourse.com | @NevMed​

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