Thomas from Ariyh - 🎓 When big discounts backfire

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🎓 Extraordinary warranties

Tuesday, January 11, 2022

Exceptionally strong warranties (eg 10 year warranty for a sweater) are a powerful way to signal high quality for unfamiliar brands and boost purchase intentions. ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

🎓 Give your products space

Tuesday, December 21, 2021

The space-to-product ratio effect: use more empty space between products on display to increase their perceived value and beauty. In one of the experiments sales increased 98%. ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

🎓 Micro-influencers drive more sales (+ a surprise 🔥)

Tuesday, December 14, 2021

If your product is hedonic (eg fashion, high-end electronics), promoted posts from small influencers (10k to 100k followers) drive more sales than those of large ones (>1m followers). ‌ ‌ ‌ ‌ ‌ ‌ ‌

🎓 High referral rewards = worse customers

Tuesday, December 7, 2021

Large referral rewards (eg Get $50 if you invite a friend) boost the referral rate (+750% in one experiment) but lower the average profitability of newly referred customers (-48%). ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

🎓 Frame your product as the ‘gift’ in a bundle

Tuesday, November 30, 2021

Frame a product as the 'free gift' in a bundle instead of the main product (eg “Buy softener and get Ariel detergent [primary product] free”). Sales were up to 78% higher in a series of

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"Notes" of An Elder

Friday, March 29, 2024

Everyone has something to teach you if you are humble enough to learn. ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

TikTokification 🎶

Friday, March 29, 2024

LinkedIn is joining the dance. ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

The Home Depot rebrands its retail media network in pitch for ad dollars

Friday, March 29, 2024

The Home Depot hosted its inaugural InFront, a play on the television industry's UpFronts or NewFronts, digital media's answer to the upfronts, for its retail media offering. March 29, 2024 The

Caliplay dispute eclipses Playtech’s progress

Friday, March 29, 2024

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Friday, March 29, 2024

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Ambani, Adani join hands in power move

Friday, March 29, 2024

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🔍 Ryan Trahan & Joyride's Launch Playbook

Friday, March 29, 2024

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