[SaaS Club] From engineer to CEO of Introhive

🎧 Podcast

We just published the latest episode of The SaaS Podcast:

304: A Founder's Journey from Engineer to CEO of Introhive

Jody and his co-founder Stewart started Introhive in 2011 and have grown it into a SaaS business doing tens of millions in revenue, about 400 employees, and have raised over $135 million in funding.

It all started when they realized how difficult it was for most organizations to keep their CRM system up to date. Being an engineer, Jody figured that this was a data problem that they could solve within 6 months.

But it took them almost 4 years to solve that problem. And during that time they struggled with customer churn because their data just wasn't good enough.

They also tried a lot of inbound marketing and got almost nothing from that for a long time. Eventually, they decided to do more outbound and chose one vertical market to focus on.

That approach got them onto the right path, but even then it took them almost 3 years to close a deal with the first customer in that vertical.

Listen on the web, your favorite podcast app, or in the private community.

-- Omer

P.S. whenever you're ready, here are 3 ways I can help you with your SaaS:

1. Group Coaching: Do you need coaching for an affordable price? Join me for live coaching calls every 2 weeks, access the archive of recordings, and more.

2. 3-Month Bootcamp: Need more help getting to your first $10K revenue? You will get 10 weeks of training, live group coaching, email support and more.

3. Private Coach/Advisor: Want to work directly with me? I'll help you get the clarity & focus needed to execute confidently and get breakthrough results.

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