CXL - Once is not enough

I have 4 updates for you this week.

1. On my mind

Repeat yourself, a lot.

When you start to feel sick at how much you've repeated the same message, that's when it's just starting to get through.

I can still sing jingles I heard on TV commercials as a kid - because of repetition.

If you're in the US, I bet you can finish this sentence: "Geico can save you... "

If you're communicating a narrative, you find 365 ways to tell the same story every day. It will get through eventually.

You don't need to be a big brand for this. Ross Simmonds keeps hammering "create once, distribute forever". It's definitely gotten through to me, and I bet thousands of others.

Have a point of view and communicate it.

Repeat yourself, a lot.

Follow Peep on LinkedIn for more thoughts on strategy, messaging and optimization.

2. How to radically stand out with brand marketing

Jeff Bezos’s private space technology company Blue Origin was founded back in 2000. You’d think that no one could recreate a product so sophisticated and advanced as space rockets, right?

In 2002, Elon Musk created Space X. He was swiftly followed by Richard Branson and Virgin Galactic in 2004. 

With enough resources, products can always be copied. It’s tough to compete on product alone and you’re likely to see diminishing returns.

The solution: build a brand. The moat you create with a brand is harder to replicate.

According to Edelman research, when that trust is built, 61% of people will become vocal advocates, 57% of people will purchase more products, and 43% will stay loyal. 

In this article, you’ll understand how to build a memorable brand that your customers want to buy from. Learn how to identify what your customers want from your brand, how to build momentum with content, and then explore some brands that excel at brand marketing.

Read the entire article here.

3. CXL Job Board

Here are some great job offers we added to CXL’s Job Board this week. There’s more here.

If you want top brands to reach out to you, sign up for CXL Talent Pool. It's free. 

And if you're a company looking to directly access the best marketing talent and skip all the spammy applicants, apply here.

4.  The value of experimentation to different business leaders

Ben Labay delves into the wider purpose of experimentation, how it's used within leading businesses, and how it holds a spectrum of value for different business leaders, from CMO to COE. 

Check out his 4 day series of posts on LinkedIn.

Peep Laja
Founder at CXL

Let's connect on LinkedIn.

Our address: 901 S Mo Pac Expy, Suite 150, Barton Oaks Plaza One, Austin TX 78746

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