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Today is the third day of our LinkedIn series.
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While the previous two issues dealt with your personal profile...

This issue will cover how to optimize your business page.
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LinkedIn Part 3 of 3
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✅ 7 things to do right now to optimize your LinkedIn company page

While a lot of what happens on LinkedIn is focused on engagement between individuals, having an optimized and up-to-date company page is an important digital marketing tool to have.

This is the #1 lead gen platform for so many businesses worldwide.

So don’t set up a company page and then just forget about it...

Especially now, when LinkedIn has been rolling out lots of new features — give your company page the attention it deserves.

Here are 7 things to do right now to optimize your LinkedIn company page:
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🌐 personalize your LinkedIn company page URL

When you create a page on LinkedIn, you’re issued a standard URL. But you can change this, and it’s wise to do so.

Choose a URL with your business name for easy shareability and searchability.
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💯 fill out your whole company profile

Did you know that completed LinkedIn company pages receive 30% more weekly views than those that are incomplete?!

To optimize your LinkedIn company page, ensure that it includes the following:

• URL – Make sure people can actually find your website.
• Address – This may not be relevant if you're just one person with a home-based or digital business, but if you have a physical shop, then it's vital.
• HQ country – Which country is your business based in?
• Industry – This is a key piece of information many look for right away.
• Company size – Let people know how many employees your company has.
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🤔 use relevant keywords

Feed LinkedIn’s algorithm by adding keywords to the Specialities section to direct the right traffic to your page.

You can change or add (up to 20) specialties to your page by selecting the Overview tab in edit mode.

Utilize relevant keywords by adding up to three hashtag topics that matter to your page. These can be edited in the Community/Hashtag section.
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😎 give it a branded look and feel

Choose profile and background images that highlight your brand or main offer. Use your logo and brand colors to create the look and feel of your company.

🔵 Ideal profile image specs:

• 300x300 pixels
• PNG format
• Maximum 8MB
• Square layout

🔵 Ideal profile banner specs:

• 1536x768 pixels
• PNG format
• Maximum 8MB
• Rectangular layout
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👀 write an eye-catching tagline

Immediately under your company name, a tagline is displayed to give people an idea of what your company is about.

You’re limited to 120 characters, so make it count. Be clear and concise, and be sure to grab your audience's attention.
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🗣 feature groups on your page

Groups are a great way to interact with others outside of your network.

You can join groups that matter to you or create your own. You are able to showcase these as featured groups on your company page.
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🎩 create a ‘showcase page’

​Showcase pages can be created to feature specific products or services your company offers. These allow you to create customized pages for specific targeted audiences.

Since the content may be more relevant to that audience than your company page, showcase pages often result in higher engagement.

Check out this article to learn more about LinkedIn company page best practices.
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🔥 who’s killing it on LinkedIn

Check out these companies that are crushing it!

🔵 HubSpot – With over 680,000 followers, Hubspot does a fantastic job of driving leads to their marketing software by using free trials and educational materials.

🔵 Deloitte – Their page includes a mix of engaging videos, event announcements, company news, and thought leading industry articles.

🔵 The Nature Conservancy – Their content features a mix of engaging videos and articles that include impactful photos, which draw in their audience of over 400,000 followers.

🔵 Coca-Cola – Coca-Cola uses their home feed to post company news, updates, and lots of videos about the massive impact that they continue to make in their industry.

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Thank for reading... and I hope this helps!

Talk to you next Thursday!
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Stay fresh,
Robert

P.S. LinkedIn is one of the longest-running social media networks ever! It's actually older than Facebook — about 9 months older!

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