greetings.

There's a good chance you have a LinkedIn profile.

(Most professionals do...)

But are you using it in the right ways?

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LinkedIn Part 2 of 3

In this issue, we look at 4 ways to crush your LinkedIn marketing

• Post engaging and relevant content
• Become a thought leader
• Upload native videos
• Use and follow relevant hashtags
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If you're not using your LinkedIn profile for business, then you’re losing out on an incredibly valuable marketing tool.

Here’s four ways to get your ass in gear on LinkedIn and start making the most out of the network.

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👊 post engaging and relevant content

Use LinkedIn strategically and post valuable content that your audience and prospective buyers actually want.

Don’t just post for the sake of posting.

There’s way too much content floating around that no one wants to see anymore 💩

Here are a few ideas:

• Answer common questions from your clients
• Share industry news and add your commentary
• Share infographics about your business or industry
• Talk about why you do what you do

And if you’re only posting updates, you’re doing it wrong.

Be sure to engage with your audience. People want to genuinely connect with others.

Here’s how:

• Focus on helping others and encouraging discussion.
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• Tell personal stories to convey your ideas and opinions. People are always interested in personal experiences.
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• Tag people in your posts. Whether it’s a shoutout for something awesome they did, or to ask them a question, tag your connections or someone you follow that provides value to your business.
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• Ask interesting questions and challenge assumptions. Encourage your audience to comment on your posts and then reply with thoughtful responses (and more questions).

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🤔 become a thought leader

One goal you should have for LinkedIn is to position yourself as an industry thought leader.

Find your niche and own it.

Who are you marketing to? Who’s your target audience?

Specializing in a specific area of focus will help you create strategic content that builds a following and boosts your credibility.

​66% of professionals say they'd be more likely to recommend a business or brand if they followed a company executive on social media. The importance of thought leadership is real.

It’s such a prominent marketing tactic that LinkedIn has developed a guide on executive thought leadership.

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📺 upload native videos

While text-only posts are popular on LinkedIn, it's always good to mix up the form of content you share.

Native videos about you or your business are a great visual way to let your audience know what you’re all about.

• Utilize LinkedIn stories to upload brief videos about your business – practical tips and guides, behind-the-scenes shots, relevant promotions, etc.
• Use videos to compliment your posts – build trust by getting on camera once in a while and letting people see who's behind the brand.

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#️⃣ use and follow relevant hashtags

Using hashtags on LinkedIn will make your content more discoverable by people outside of your network.

They help you connect with new people that may be interested in your company.

Here are some tips:

• Don’t overdo it – stick to five hashtags or less per post
• Use suggested hashtags – those that populate for you
• Use more hashtags from your most successful posts
• Keep track of your hashtags for future use

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In this issue and the previous issue, we looked at marketing your business via your professional profile.

Next Thursday, we'll dive into what you can do to optimize your Company Page.

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Stay fresh,
Robert

P.S. #FunFact – the technical term for a hashtag is octothorp.

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