💥 4 ways to crush your LinkedIn marketing – Part 2 of 3
What's Really Working in Social Media Marketing β greetings.There's a good chance you have a LinkedIn profile. (Most professionals do...) But are you using it in the right ways? β LinkedIn Part 2 of 3 In this issue, we look at 4 ways to crush your LinkedIn marketing
If you're not using your LinkedIn profile for business, then youβre losing out on an incredibly valuable marketing tool. Hereβs four ways to get your ass in gear on LinkedIn and start making the most out of the network. β π post engaging and relevant contentUse LinkedIn strategically and post valuable content that your audience and prospective buyers actually want. Donβt just post for the sake of posting. Thereβs way too much content floating around that no one wants to see anymore π© Here are a few ideas:
And if youβre only posting updates, youβre doing it wrong. Be sure to engage with your audience. People want to genuinely connect with others. Hereβs how:
β π€ become a thought leaderOne goal you should have for LinkedIn is to position yourself as an industry thought leader. Find your niche and own it. Who are you marketing to? Whoβs your target audience? Specializing in a specific area of focus will help you create strategic content that builds a following and boosts your credibility. β66% of professionals say they'd be more likely to recommend a business or brand if they followed a company executive on social media. The importance of thought leadership is real. Itβs such a prominent marketing tactic that LinkedIn has developed a guide on executive thought leadership. Related Reading:
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P.S. #FunFact β the technical term for a hashtag is octothorp.
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Older messages
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