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[SaaS Club] Bootstrapping a side-project to $1M+ ARR

After building and selling website templates and themes for several years, AJ created a website builder for really simple one-page websites. He didn't have high expectations for the software and thought of it more like a vanity project' that hopefully would help pay for his lattes. it. As a founder, you have a business to run and if you're not careful, fundraising can easily consume all your time.
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Hey, this is Omer...

Here's a quick round-up of what's been going on:
🔦 Spotlight
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🎧 Podcast
We just published the latest episode of The SaaS Podcast:

306: Carrd: Bootstrapping a SaaS Side-Project to $1M+ ARR

After building and selling website templates and themes for several years, AJ created a website builder for really simple one-page websites.

He didn't have high expectations for the software and thought of it more like a vanity project' that hopefully would help pay for his lattes.

But the product turned out to be a lot more popular than AJ had expected.

Even though it was a freemium product with a $19/year paid plan, he managed to bootstrap to around $30K in monthly recurring revenue (MRR) by 2020.

I interviewed him that year and you can listen to that interview on episode 225.

In the last 18 months, his business has grown to over $1 million in ARR, he's raised $2M in funding, and is hosting over 4 million websites!

So I invited him back to update us on his story.

In this interview, we pick up on where we left on in episode 225. We talk about how he's been able to grow to 7-figures with a team of just 2 people.

It's a great interview and I hope you enjoy it.

Listen on the web, your favorite podcast app, or in the private community.
💬 Join the Community
Want to join a community of early-stage SaaS founders and entrepreneurs? You can now join the SaaS Club community for free!
Join the community for free

😍 Let's Get Social
Want to get more social? Follow me on Twitter or LinkedIn.

-- Omer

P.S. whenever you're ready, here are 3 ways I can help you with your SaaS:

1. Group Coaching: Do you need coaching for an affordable price? Join me for live coaching calls every 2 weeks, access the archive of recordings, and more.

2. 3-Month Bootcamp: Need more help getting to your first $10K revenue? You will get 10 weeks of training, live group coaching, email support and more.

3. Private Coach/Advisor: Want to work directly with me? I'll help you get the clarity & focus needed to execute confidently and get breakthrough results.

























Older messages

[SaaS Club] How not to raise capital for your SaaS startup

Thursday, January 27, 2022

Going out to raise money for your startup can be overwhelming, especially if it's the first time that you're doing it. As a founder, you have a business to run and if you're not careful,

[SaaS Club] From engineer to CEO of Introhive

Thursday, January 20, 2022

Jody and his co-founder Stewart started Introhive in 2011 and have grown it into a SaaS business doing tens of millions in revenue, about 400 employees, and have raised over $135 million in funding. ‌

[SaaS Club] Concierge MVP

Thursday, December 16, 2021

One of the biggest reasons why Mitch was able to build a 7-figure SaaS business in 18 months was because we first built a concierge MVP without even realizing it. ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

[SaaS Club] From growing to buying SaaS companies

Wednesday, December 1, 2021

Hey, this is Omer... Here's a quick round up of what's been going on: 🎧 Podcast We just published the latest episode of The SaaS Podcast: 301: How Raj Sheth Went from Growing to Buying SaaS

[SaaS Club] Listener stories...

Wednesday, November 24, 2021

Hey, this is Omer... Here's a quick round up of what's been going on: 🎧 Podcast We just published the latest episode of The SaaS Podcast: 300: Listener Stories - Early Stage SaaS Founders

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