📂 What you can learn from how B2B SaaS companies do marketing better than anyone else

Today's newsletter is proudly supported by Agorapulse 🙌

You can tell a lot about a company based on its customer support practices. Zappos is famous for going to extremes for its customers, even ordering pizza at 11 p.m. for a caller. And Agorapulse is the Zappos of social media management platforms.

Did you know they have the #1 rated customer support on G2, Capterra, and TrustRadius? With other platforms you could wait 12 hours for a response; with Agorapulse, the average wait is just 30 minutes! If the customer support is that good, then you know the product is absolutely killer. Create a free account and see how Agorapulse can help you grow your following today.


There are some things that B2B SaaS companies do better than anyone else.

Better than DTC/ecommerce. Better than digital product businesses. Better than media companies. Better than the rest.

So what should you do with this information?

These are the marketing strategies you should excel at. They're my go-to recommendations for SaaS companies, given that they cater so well to SaaS and have tried-and-true playbooks to execute on them.

Read more below:

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Corey Haines 💡
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@coreyhainesco
July 16th 2021
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—Corey

p.s. did you see that I launched my new course, Marketing Like A Media Company? Would love for you to check it out →

Thanks again to our featured sponsors:

  1. Agorapulse: “The Zappos of social media management platforms” helps you plan, schedule, and report on your social presence.
  2. Ahrefs: Ahrefs Webmaster Tools is a free SEO toolset to help you build backlinks, improve your site, and rank for keywords.
  3. The Juice: “Spotify for marketing & sales content” to discover blogs, podcasts, and videos to help you grow your business.
  4. 42/Agency: My #1 recommended demand generation agency for SaaS to help you drive demos and signups.
  5. Supermetrics: Get all your marketing data into your reporting tool of choice. Push data from 70+ integrations into Google Data Studio, Sheets, and more.

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