Hi Reader,

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Hope you're doing well! Here's a quick update on what's new with me:

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📨 Hit 'delete' on 13k cold subscribers from our Forte Labs email list (scary moment). Saw an immediate uptick in the newsletter open rate by more than 10%.

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🚀 Published the first guest post by the wonderful Gwyn Wansbrough on Course Creator Lab (more on this below). Looking for more contributors to make the site the best resource for course creators.

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📗 I'm only halfway through the Die With Zero book, and I already want my whole family to read it. It's changing my perspective on money and life with every page.

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Now, let's dive into this week's newsletter...

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✍️ Marketing & Copywriting

Brandon Zhang @brandonthezhang There is asymmetric upside if you hit publish. • If the content is below par, it inherently won't be placed in front of as many people • If the content is great, you will reap the rewards of virality Reduce the worry of hitting "send." February 13th 2022 0 Retweets 3 Likes

There's no downside to hitting publish!

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​Get all you can out of what you've got​

I always wondered: How do people constantly come up with new things to write and talk about? The truth: They don't! Everyone repurposes and remixes old content. And you should, too, to get all you can out of what you've got.

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🤓 Online Courses

Gaurav Singh @gauravsingh961 You are a Non-Profit. You are interested in Cohort Based Courses (CBC). But you don’t know where to start. No problem. Here is a 🧵 with everything you need: 1️⃣ What are CBCs ? 2️⃣ Why are they working ? 3️⃣ Things to keep in mind to launch one 4️⃣ Sources to learn more 👇…. February 7th 2022 9 Retweets 28 Likes

Useful thread, not only for non-profits!

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​Need support for your online course? Where to find the right hires​

When you’re starting your online course, you’re likely doing everything yourself. You’re the teacher, marketer, copywriter, course manager, and facilitator. But wearing these many hats is unsustainable over time. You need support. Here are 5 places to find the right person.

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​Interactive Online Session Design 101​

Facilitator and Experience Designer Gwyn Wansbrough shares the 5 elements that will cure Zoom fatigue among your students. If you've ever struggled to make your live online sessions more interactive, then this one is for you.

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Also, Gwyn just opened the doors to her second cohort of Breakthrough Facilitation where she teaches you how to become an exceptional facilitator who creates engaging online sessions that your students will love.

Having been to multiple of Gwyn's facilitation training sessions, I can highly recommend her work.

Sign up for her demo session next Thursday to instantly up your facilitation game.

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📈 Productivity

Dave Beck @DaveCBeck It's a bad plan that can't be changed. - Publilius Syrus February 12th 2022 0 Retweets 1 Likes

When it comes to launching a new project, I found that it's usually not necessary to plan out every step of the way. Once an initiative has momentum, the next steps become clear on their own.

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​Why every course creator needs a Second Brain​

A Second Brain is a trusted place outside your head where you collect and organize ideas, information, and insights, and use them to create the best experience possible for your students. Here's why you need one desperately.

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Take care,

Julia

Your Copywriter & Online Course Specialist

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PS: This tweet resonated with me today as we're trying to order furniture from IKEA amidst a supply chain crisis.

Turns out to be more complicated than getting into business school. Wish me luck that we don't have to sleep in the bathtub in a few weeks in our new apartment 🤞

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Patricia E. Zurita Ona @DrZ_behaviorist our uncomfortable experiences are the ticket to a meaningful life February 11th 2022 1 Retweets 4 Likes

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PPS: Missed the last newsletter? I shared how to leverage affiliates and referrals to grow your course, and how to reach your goals with the ICE framework. Read it here. ​