Thomas from Ariyh - 🎓 The science of when to post

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🎓 Praise your competitors

Tuesday, February 1, 2022

Publicly praise competitors (eg on social media) to improve attitudes towards your brand. People will be more likely to buy from you. ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

🎓 Don’t ask too many questions

Tuesday, January 25, 2022

After 8 similar questions, people's answers start to change and differ more from reality. More questions worsen rather than improve the quality of responses. ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

🎓 When big discounts backfire

Tuesday, January 18, 2022

Very big discounts (60% off or more) reduced sales on Groupon instead of increasing them. Avoid heavy discounts when it's difficult to verify your product's quality before buying it. ‌ ‌ ‌ ‌ ‌

🎓 Extraordinary warranties

Tuesday, January 11, 2022

Exceptionally strong warranties (eg 10 year warranty for a sweater) are a powerful way to signal high quality for unfamiliar brands and boost purchase intentions. ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

🎓 Give your products space

Tuesday, December 21, 2021

The space-to-product ratio effect: use more empty space between products on display to increase their perceived value and beauty. In one of the experiments sales increased 98%. ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

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