Well, it’s official. The productized service business that I started 6.5 years ago now has a new owner. I’m sold Audience Ops to my friend, JD Graffam.

I couldn’t be happier with this outcome.  

The timing was right for me, considering I’m fully focused on software products now, mainly ZipMessage.

Most importantly, it was an opportunity to see Audience Ops off to a new home where it will flourish and grow to it’s full potential. JD and the team will give it the attention and resources that I’m no longer able to. It’ll be a great next chapter for the team and the customer base, and I couldn’t be more excited to root them on.

For all the details about the deal, how it came together, and my lessons learned, I wrote my full recap on my blog:

We also invited JD Graffam onto the podcast this week to talk through the acquisition from both of our perspectives! I think you’ll enjoy this chat:

Thank you so much for following along with my journey all these years. I truly appreciate it. My #BuildInPublic journey continues…


Brian Casel
Productize & Scale