Ahrefs - Ahrefs' Weekly Digest #73

✍️ New on our blog

1. Your website was reviewed by a human and got a manual action.
2. A Google update resulted in an algorithmic action demoting your website.

1. Management – Meetings with clients and team members, coordinating tasks, taking care of team education and training, working with stakeholders
2. Strategy – Plan SEO campaigns and make sure they’re executed properly
3. Tactics – Less so for larger teams, but an SEO manager can be more hands-on if they’re managing a small team
4. Reporting – A frequent activity for SEO managers who work in an agency

• Communication skills 
• Data-driven mindset and critical thinking
• Curiosity and constant learning
• Time management, prioritization, and delegation skills
• Technical skills, such as a basic understanding of HTML, being familiar with Core Web Vitals, knowing schema markup, etc.

1. Who are you targeting? 
2. What are your objectives? Make sure your objectives follow the SMART criteria. 
3. How will you achieve your objectives? Get specific and think about the tactics you’ll use to achieve your marketing objectives and how much it’ll cost to execute said tactics. 
4. When will you do everything? If you’re creating a 12-month marketing plan, then the tactics you’ve outlined have to be done in that time frame. However, having a list of things to do over the course of a year isn’t very actionable. So we recommend breaking things down into manageable chunks. A quarterly plan is a good starting point.

1. What’s your track record of success?
2. What do you do best?
3. How much can your work impact my business?
4. Do you guarantee the results of your SEO work? (If they do, run!)
5. What’s your approach to Google’s SEO guidelines?
6. What SEO tools do you use, and how do you use them?
7. What does your SEO reporting look like?
8. How much do you cost?
9. How do you hand over the work when we part ways?

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