FEBRUARY 22, 2022

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Welcome to The Tilt, a twice-weekly newsletter for content entrepreneurs. Each edition is packed with the latest news, strategies, and tactics, plus inspiring creator stories and exclusive education, all to help you create, grow, and monetize better.

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In this issue:

• Full Tilt: Words on Web3​
• Content Entrepreneur Spotlight: Lights, Camera, Academy​
• ​Refer This Newsletter to Another Creator (and Earn $TILT Coin)​

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We are on the frontier of Web3 as defined by decentralization, blockchain technology, and self-determining communities. It represents amazing opportunities for creators. Of course, a new era also means a new vocabulary, and Web3 definitely has its own: gas wars, paper hands, and non-fungible what? Let’s explain a few.

Airdrop – a specified amount of cryptocurrency, social tokens, or a new NFT dropped into a holder’s wallet without an additional fee.

Bridge in/bridge out – a blockchain bridge is a connection that allows the transfer of social tokens from one chain to another. For example, holders of Rally.io tokens can bridge out some (or all) of their holdings in the Rally sidechain to the Ethereum chain. From there, they can sell (or bridge) their Ethereum for currency.

Diamond hands – someone who holds their position (investment, NFT, cryptocurrency) no matter what, even during big market swings. Their intent is to hold the investment until they achieve their investment goal.

Fractionalized NFTs – a division of ownership of an NFT. This makes it possible for several people to own a single NFT. Smart contracts can differentiate between a fractional NFT and an individually owned NFT.

Gas and gas fees – transaction fees that users pay to miners on a blockchain protocol to have their transactions included in the block. Several websites track gas prices, like ethgastation.info or ethereumprice.org.

Metaverse – a set of virtual spaces where people can create and explore with other people who aren’t in the same physical space.

Minting – the process of turning a digital file into a crypto collectible or digital asset on a blockchain. During the minting, the creator of the NFT can schedule royalties from every subsequent sale.

Play to earn – a business model for the video game industry that allows players to earn digital assets they can sell for money in a marketplace.

POAP – proof-of-attendance protocol – a system used to distribute crypto-badges to event attendees, course graduates, or something similar. A person’s POAP collection acts as a digital proof of representation without providing explicit personal data.

Shill/shilling – a person is engaged in advertising a cryptocurrency or NFT project by endorsing the project or product in public forums or communities.

Social token – community coins/token, creator coins – tokens issued by a community, creator, brand, or influencer; decentralized and secured by the blockchain. Social tokens are built on the same model as cryptocurrency and work because they are scarce, portable, owned, and tracked via the blockchain.

– Marc Maxhimer

​Read The Tilt’s full Web3 dictionary with over 70 terms defined.

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​Check it out today.

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Entrepreneurs: Lydia Hurlburt

Biz: Filmmakers Academy (formerly Hurlbut Academy)

Tilt: Filmmaking education and mentorship

Primary Channel: Website​

Other Channels: Facebook (16.1K), Instagram (40.6K), YouTube (102K), Twitter (1K)

Time to First Dollar: 5 years

Rev Streams: Memberships ($396 a year for unlimited course access)

Our Favorite Actionable Advice:

• Listen to your audience: Lydia added one-on-one mentoring to her offerings after students kept requesting it.
• Be ready to pivot: Filmmakers Academy has evolved its business model over 12 years in part to expand its target audience.
• Make it easy: Too many options can overwhelm site visitors. Create a clear path for them to follow based on their interest or need.

– Kimmy Gustafson

​Read all about the Filmmakers Academy evolution.

Know a content creator who’s going full tilt? DM us. Or email tilt@thetilt.com.

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Caught on … Twitter​

“Solve a real problem. Obsess over user experience. Have a vision for the future.” – Roberto Blake​

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• ​What Content Creators Can Learn From the Video Game Crash of 1983 (Content Inc.)
• ​The Super Bowl Ad Winner Is ... (This Old Marketing)
• ​21 Tips for Building Your First Small Business Website (Small Business Trends)
• ​What To Know About Filing a 2021 Income Tax Return If You Own a Business (CNBC)
• ​Celebrity Endorsements Are Cameo’s Fastest-Growing Business (Bloomberg)

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Your team for this issue: Joe Pulizzi, Ann Gynn, Laura Kozak, Marc Maxhimer, and Dave Anthony, with an assist from Angelina Kaminski, Kimmy Gustafson, and Don Borger.

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