CXL - Execution or else

I have 5 updates for you this week.

1. On my mind

More than 10 years ago I was a marketing consultant. I would analyze clients' businesses, and tell them what to do.

Later when I checked in:

1. they had done nothing,
2. or they did it, but the execution was terrible

That's when I realized that execution is the hardest thing.

Follow me on LinkedIn for more thoughts on strategy, messaging and optimization.

2. How to build and measure brand awareness

Studies show only 5% of B2B buyers are ready to buy right now. You can’t force the other 95% into a buying position by spamming them with nurture sequences.

When people are finally ready to make a purchase, your goal should be one of two things:

• Customers recall your brand, or at least; 
• They recognize you in a lineup of other brands.

If you haven’t invested in brand awareness marketing then the opposite will happen. Your audience will flock to brands with a strong reputation because they don’t associate you with their needs.

In this article, you’ll learn what brand awareness marketing is and how to become the only obvious choice when the prospect is ready to buy.

Read the entire article here.

3. Your first marketing course shouldn't cost $997

With CXL's Foundations plan, you can master 4 key areas of growth & marketing, completely free. Sign up for Foundations today.

Here's what Tony had to say about our courses:

You can read more CXL's student reviews here.

4. CXL job board

Here are some great job offers we added to CXL’s Job Board this week. There’s more here.

If you want top brands to reach out to you, sign up for CXL Talent Pool. It's free. 

And if you're a company looking to directly access the best marketing talent and skip all the spammy applicants, apply here.

5. Elevating experimentation through the sharing of ideas

The support and elevation of experimentation practitioners is a huge part of our culture. This and the drive to continue to educate our audience, sit at the core of our content and collaborations. We are keen to hear of your experimentation and CX journeys; to share ideas through our collaborative content channels. 

If you are interested in joining us as a guest on one of our shows, please get in touch to schedule the content piece. 

First time here? You can get these weekly by subscribing here.

Peep Laja
Founder at CXL

Let's connect on LinkedIn.

Our address: 901 S Mo Pac Expy, Suite 150, Barton Oaks Plaza One, Austin TX 78746

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