CXL - Execution or else
I have 5 updates for you this week. 1. On my mind More than 10 years ago I was a marketing consultant. I would analyze clients' businesses, and tell them what to do.
Later when I checked in:
That's when I realized that execution is the hardest thing.
Follow me on LinkedIn for more thoughts on strategy, messaging and optimization. 2. How to build and measure brand awareness Studies show only 5% of B2B buyers are ready to buy right now. You can’t force the other 95% into a buying position by spamming them with nurture sequences.
When people are finally ready to make a purchase, your goal should be one of two things:
If you haven’t invested in brand awareness marketing then the opposite will happen. Your audience will flock to brands with a strong reputation because they don’t associate you with their needs.
In this article, you’ll learn what brand awareness marketing is and how to become the only obvious choice when the prospect is ready to buy.
3. Your first marketing course shouldn't cost $997 With CXL's Foundations plan, you can master 4 key areas of growth & marketing, completely free. Sign up for Foundations today. Here's what Tony had to say about our courses: 4. CXL job board Here are some great job offers we added to CXL’s Job Board this week. There’s more here. If you want top brands to reach out to you, sign up for CXL Talent Pool. It's free.
5. Elevating experimentation through the sharing of ideas The support and elevation of experimentation practitioners is a huge part of our culture. This and the drive to continue to educate our audience, sit at the core of our content and collaborations. We are keen to hear of your experimentation and CX journeys; to share ideas through our collaborative content channels.
First time here? You can get these weekly by subscribing here. Peep Laja
Our address: 901 S Mo Pac Expy, Suite 150, Barton Oaks Plaza One, Austin TX 78746 |
Older messages
Small brands punch harder
Thursday, February 17, 2022
I have 5 updates for you this week. 1. On my mind Small brands need to be 2-3x better than established, big brands - just to compete. Goes for B2B software as well as social media influencers. Gary V
Only 5% of B2B buyers are ready to buy
Thursday, February 3, 2022
I have 5 updates for you this week. 1. On my mind If B2C marketers thought like B2B marketers, Coca-Cola would market itself as “brown, fizzy, and sweet”. - Mimi Turner B2B marketers tend to focus
Spent $4,372 on FB ads so you don't have to
Thursday, January 27, 2022
Welcome to the first part of CXL Growth Notes. Our goal is to create actionable content that will allow you to learn along and apply the lessons in your next growth project. In this case study, I'
Once is not enough
Thursday, January 20, 2022
I have 4 updates for you this week. 1. On my mind Repeat yourself, a lot. When you start to feel sick at how much you've repeated the same message, that's when it's just starting to get
Are you sending the right message?
Thursday, January 13, 2022
I have 5 updates for you this week. 1. On my mind Almost every B2B SaaS website has images or illustrations of some kind. What should they be? A pattern that comes up again and again in Wynter tests
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