Swipe Files - 📂 Venmo's free money marketing

​

​

Today's newsletter is proudly supported by The Juice 🙌

You're gonna love this... The Juice is essentially Spotify for marketing & sales content. If you're anything like me and you can't get enough blog posts, podcasts, case studies, videos, and ebooks on marketing, look no further.

I'm partnering with them to aggregate all Swipe Files content to concurrently live on The Juice platform, and if you're creating content for your company, you should too. I have three(ish) words for you: built-in distribution.

And if you're a marketing nerd like me, go create a free account and start exploring their already massive library to take your marketing game to the next level.

​

​

A while back, Venmo tweeted out that they were giving out $100k.

Venmo @Venmo We’re giving out $100,000 today. RT this with your Venmo handle for a chance to win $500. #VenmoMe Must follow @Venmo. No purch nec. Ends 6/28. US only, 18+. Venmo acct req’d. Rules: venmo.me/vm pic.twitter.com/QSkXomztvQ June 28th 2021 59,242 Retweets 57,494 Likes

It immediately went viral, one of their most effective social engagement campaigns to date.

For the money spent, it was an incredibly effective campaign to get Venmo awareness and adoption.

Read the full analysis: Is Free Money Good Marketing?​

—Corey

p.s. did you see that I launched my new course, Marketing Like A Media Company? Would love for you to check it out →​

Thanks again to our featured sponsors:

1. ​Agorapulse: “The Zappos of social media management platforms” helps you plan, schedule, and report on your social presence.
2. ​Ahrefs: Ahrefs Webmaster Tools is a free SEO toolset to help you build backlinks, improve your site, and rank for keywords.
3. ​The Juice: “Spotify for marketing & sales content” to discover blogs, podcasts, and videos to help you grow your business.
4. ​42/Agency: My #1 recommended demand generation agency for SaaS to help you drive demos and signups.
5. ​Supermetrics: Get all your marketing data into your reporting tool of choice. Push data from 70+ integrations into Google Data Studio, Sheets, and more.

​

​

​