D2C Pulse - Chips and Dips 🍿
👋 Hey Goodmorning! GlobalBees D2C Pulse is back with exciting new content on the direct-to-consumer ecosystem in India.
What’s in the news? 🗞️Empower the glamour 💪Good Glamm Group owned feminine hygiene products company, Sirona forayed into the female safety segment with the acquisition of Impower-maker of pepper spray for women’s safety. Sirona has plans to invest roughly INR 30 cr. in Impower over the next 2 years.
Zero-junk gets the buck 💰Slurrp Farm, aiming to bring millets to our meals, through its ready-to-make batters, cereals, vermicelli, etc., has raised INR 50 cr. from a clutch of investors, including Fireside Ventures. The start-up is already on a scaling spree having launched 20+ SKUs just last year and expanding to newer territories. Another health snacking brand, Happilo also raised funds to the tune of INR 175 cr. from Motilal Oswal to expand its product and distribution lines. Happilo offers a slew of health products including dry fruits and trail mixes.
Quickies from D2C enablers ⏰
Trivia Time 👩🏫
Brands that caught our eye! 🧿Dye by the fly 🕊️We have to agree, our hair has a personality of its own, and one way to bring that out is by using hair color. But what if one is not in for a long-term commitment? Look no further than Paradyes - India’s first semi-permanent hair color brand that offers funky hair colors like Saphire Navy, Ruby Wine, Moonstone Grey, Rose Gold that don’t last beyond 8 washes! As for hair care, these don’t turn your strands into lifeless weeds owing to their herbal extracts (amla, bhringraj, brahmi, almond oil, etc). Want to dig deeper into the ingredients? sure can do! Paradyes is completely transparent about its ingredients. Know more here. Chips & Dips solving the snack crises 🐿️Dipster by Snackible satisfies your untimely mid-meal hunger pangs, whether in between meetings, travelling, or while working, with convenient to carry and eat biscuit sticks/ragi biscuits with chocolate, butterscotch dip, spicy mayo dip, or makhani dip. Dipster provides snack options that are unique, tasty, and healthy, without any chemicals and preservatives in them. Trend of the week: Haircare & Styling 💇The haircare market in India covers products such as hair oil, shampoo, hair spray, conditioner, styling gel, colorant, etc. While the market is poised to reach USD 4.89 bn by 2025, we noticed that there aren’t a lot many D2C companies engaged in the niche haircare space i.e. either haircare is part of their broader product portfolio (e.g. Mamaearth, Mom’s Co.) or they started off with haircare and went go on to spread their portfolio (Wow Skinscience). Few brands prominent in the niche space: Reads & Recommendations 🤓
“No strings attached.”
You need to tell the influencer you’re going to send them product with no strings attached.
This is called seeding. It’s the process of starting a relationship with a person you might work with for years.
Here’s the exact script we use:
Trivia Time Answers 🙋♂️That’s all for today! If you missed our previous editions, check them out here. If you like what we are creating at D2C Pulse, show us some love, click on ❤️ below! Bye! If you liked this post from GlobalBees D2C Pulse, why not share it? |
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King of the Jungle👑 🇸🇬
Thursday, February 24, 2022
Curated Medicines, Scents For The Mind and, Social Media Cheat Sheet
Bamboo-zled🎋
Monday, February 21, 2022
Growth Genie, Protein Water, Clean Movement & Bamboo Industry in India
Paris, Je t'aime 🇫🇷
Sunday, February 20, 2022
French e-commerce, never ending candle, Google & cookies, big data
A Lot On My Plate🍽️
Sunday, February 20, 2022
Shopify for creators, Sexual Wellness, D2C IPOs
🍺It's Berlin, baby!
Sunday, February 20, 2022
Vegan condoms, Jägermeister streetwear, Metaverse marriage.
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