Exploding Topics - ET: March 1st 2022

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Hey,

Here’s this week’s list of rapidly trending topics, insights and analysis.

Topic #1

Dog Probiotics

Searches for “dog probiotics” have increased 84% over the last year. And +145% over the last 3 months.

As the name suggests, dog probiotics are supplements that contain healthy gut bacteria.

55% of Americans state that they’re actively aware of their gut microbiome. And 40% of consumers seek out probiotics in their snacks.

And by extension, pet owners are now seeking dog probiotics to look after Fido’s gut microbiome too.

What's next:
Dog probiotics are part of the supplements for pets meta trend.

26% of Americans report that their pet is currently taking medication or a supplement — most of which mirror what their owners take on a regular basis.

In fact, 72% of search growth for probiotic-related keywords have come from searches specifically about dog probiotics.

Examples of startups riding this growing trend include:

Pet Honesty: DTC pet supplement brand that went from zero to $1M in annual revenue in their first year.

Naturvet: Sells a “vet grade” probiotic designed for dogs with digestive issues. Searches for the brand are up 115% since 2017.

Zesty Paws: Their “5-in-1 Bites” are a top-selling dog vitamin product on Amazon. And the company has teamed up with CBDistillery to launch a CBD dog supplement.

Topic #2

Bakuchiol

Bakuchiol is a chemical compound derived from the Psoralea corylifolia plant.

Bakuchiol is known for its antioxidant and anti-inflammatory properties, which is why it’s increasingly used in anti-aging skincare products.

Bakuchiol accounts for only 1.3% of the global personal care ingredient market (estimated to be $10.3B). A number that’s set to grow rapidly over the next 12-24 months.

North America is the main consumer of Bakuchiol products, with around 43.5% of global market share.

What's next:
Bakuchiol is part of the antioxidant skincare meta trend.

The anti-aging ingredient market is estimated to be over $1.14B. By 2027, this market will reach $1.5B (CAGR of 7.5%).

And antioxidant ingredients account for the largest share of the market (around 34%).

Whereas the cosmetic antioxidants market is projected to reach $158M by 2025 (5.9% CAGR).

Growth in North America will be supported by the rising demand for grooming products for men.

Topic #3

SiteDocs

SiteDocs is workplace safety management software.

Besides offering digital safety forms, the software also provides analytics and audit tools to understand if safety compliance is being followed.

According to SiteDocs, their software collects over 80,000 signatures daily.

What's next:
SiteDocs is part of the safety compliance software meta trend.

The safety compliance software market is worth $957M. This market is estimated to grow at a CAGR of 12.1% and reach $1.7B by 2025.

Implementation of safety compliance software by SMEs is expected to largely drive the market’s growth.

Trending startups operating in this space include Awardco, iAuditor and Donesafe.

Topic #4

Ka'Chava

Ka’chava is a “plant-based superfood meal shake”. The formula, which contains 70+ ingredients, is marketed as a meal replacement for athletes.

Ka’chava generates an estimated $16.8K/month on Amazon (AMZscout).

What's next:
Kachava is part of the organic meal replacement shake meta trend.

The global meal replacement market as a whole is forecast to cross $24.8B by 2025 (CAGR of 6.9%).

Increasing interest in organic meal replacement shakes specifically has accelerated the growth of this segment. In fact, replacement shakes are expected to grow at a faster pace than the general meal replacement market (a CAGR of 7.7% until 2027).

Kos protein, Garden of Life and Rawnice are trending organic meal replacement shakes.

Exploding Topics Pro Members Saw
These Trends Over 6 Months Ago

Exploding Topics Pro is the only product that identifies emerging trends at least 6 months before they take off.

(And long before we share them anywhere else.)

Whether you’re an investor in search of the next untapped investment opportunity.

Or an entrepreneur looking for a new product to launch.

Our premium weekly reports will help you find exploding trends… before they go mainstream.

So if you want to get ahead of the curve, try Exploding Topics Pro today.

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We hope you enjoyed this week's Exploding Topics Tuesday. See you next week.

Talk Soon,
Brian and Josh

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Exploding Topics - ET: March 1st 2022

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