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Ukraine invasion exposes balancing act of brand responsibility in advertising

To run or not to run: advertisers, ad tech and publishers grapple with the right ways to market in wartime news coverage.
March 02, 2022

Russia’s war on Ukraine is forcing advertisers to think long and hard about where is and isn’t acceptable for their ads to run. As a result, news publishers are not seeing ad revenues grow despite upticks in traffic. Read more below.

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Ivy Liu
To run or not to run: advertisers, ad tech and publishers grapple with the right ways to market in wartime news coverage.

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As women become increasingly prominent in esports, brands are taking notice of the teams that are best taking advantage of this demographic shift.

Marketing teams, we want to know: How are you approaching social commerce and fulfillment in 2022? Take this survey for a $5 Amazon gift card.

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This week’s Future of TV Briefing looks at a few of the top questions on the minds of both buyers and sellers as this year’s annual buying cycle commences.

Download this guide to learn the tactics marketers are utilizing in their brand-building efforts to transform perceptions, build consideration and impact revenue.

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Brands don’t need to become fully Web3-based companies, but Amanda Cassatt, of marketing agency Serotonin, believes starting the experimentation now will benefit the bottom line down the road.

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Always-on challenges, such as acquisition and retention, require always-on solutions. To meet these challenges, marketers are turning to data-driven tactics.

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With traditional ad formats embedded alongside a competitive gaming experience, FACEIT Ads represents a middle ground between traditional and in-game advertising.

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Due to the war’s violence, carnage and human suffering flooding into the media space, marketers are concerned about the tone of their creative messaging as well as the context of where their ad appears.

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Brands don't need to become fully Web3-based companies, but Amanda Cassatt, of marketing agency Serotonin, believes starting the experimentation now will benefit the bottom line down the road.
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