1. Home
  2. Discover
  3. Business
  4. Digiday

Ukraine invasion exposes balancing act of brand responsibility in advertising

To run or not to run: advertisers, ad tech and publishers grapple with the right ways to market in wartime news coverage.
March 02, 2022

Russia’s war on Ukraine is forcing advertisers to think long and hard about where is and isn’t acceptable for their ads to run. As a result, news publishers are not seeing ad revenues grow despite upticks in traffic. Read more below.

From our sister site, WorkLife:

Other things to know about

Top Stories
Ivy Liu
To run or not to run: advertisers, ad tech and publishers grapple with the right ways to market in wartime news coverage.

howdy!
As women become increasingly prominent in esports, brands are taking notice of the teams that are best taking advantage of this demographic shift.

Marketing teams, we want to know: How are you approaching social commerce and fulfillment in 2022? Take this survey for a $5 Amazon gift card.

Advertisement

howdy!
This week’s Future of TV Briefing looks at a few of the top questions on the minds of both buyers and sellers as this year’s annual buying cycle commences.

Download this guide to learn the tactics marketers are utilizing in their brand-building efforts to transform perceptions, build consideration and impact revenue.

howdy!
Brands don’t need to become fully Web3-based companies, but Amanda Cassatt, of marketing agency Serotonin, believes starting the experimentation now will benefit the bottom line down the road.

Advertisement

Always-on challenges, such as acquisition and retention, require always-on solutions. To meet these challenges, marketers are turning to data-driven tactics.

howdy!
With traditional ad formats embedded alongside a competitive gaming experience, FACEIT Ads represents a middle ground between traditional and in-game advertising.

howdy!
Due to the war’s violence, carnage and human suffering flooding into the media space, marketers are concerned about the tone of their creative messaging as well as the context of where their ad appears.

All Latest Stories

Brands don't need to become fully Web3-based companies, but Amanda Cassatt, of marketing agency Serotonin, believes starting the experimentation now will benefit the bottom line down the road.
You received this email because you’re a member of the Digiday community. If someone forwarded this to you, subscribe for yourself here .
Unsubscribe from this newsletter or update your preferences.
I don't want to hear from Digiday anymore. Stop receiving all Digiday emails.
Digiday Media, One Liberty Plaza, 9th Floor, New York, NY 10006

Older messages

New report: The state of in-housing in 2022

Friday, February 18, 2022

To uncover how in-housing tactics and trends are changing, Digiday and Bannerflow surveyed 400 senior marketers across Europe in numerous industries. This report highlights what they told us and,

Making sense of Google’s plan to limit tracking on Android

Friday, February 18, 2022

Google is bringing Privacy Sandbox to Android, here's what you need to know (and think about). February 18, 2022 Google often plays the role of good cop to Apple's bad cop when it comes to

Exclusive tools and analysis to keep you ahead

Thursday, February 17, 2022

Stay ahead of it all Subscribe to Digiday+ SUBSCRIBE What you can expect from a Digiday+ membership Exclusive Analysis Weekly briefings from top editors breaking down key trends, numbers to know and

‘The juice isn’t worth the squeeze’: Why Future waved bye bye to Google's AMP and hasn’t looked back

Thursday, February 17, 2022

Tests began last September when Future shut down AMP versions of several sites including Guitar Player, Live Science and Digital Camera World. February 17, 2022 Four weeks ago Future plc Inc turned off

The BBC will double digital news team in North America to grow the commercial side of the business

Wednesday, February 16, 2022

The BBC wants to hire 20 people based mostly in the US to produce more analysis, data journalism, original investigations and live coverage. February 16, 2022 The BBC wants to fill more than 20

You Might Also Like

Negative social proof for persuasion

Wednesday, November 20, 2024

Every year we bring the highest quality software to RocketHub for an insane BFCM event. This year is no different! BFCM starts now so check the page below for one new lifetime deeaaal drop each day.

🔍 How Smashd Added 500K+ Followers W/ One Content Series

Wednesday, November 20, 2024

November 19, 2024 | Read Online All Case Studies 🔍 Learn About Sponsorships How do you get people to buy into your story? Your goals? Your mission? The simple answer is content. The deeper answer is “

The Biggest ClickBank Event of the Year - Are You Ready?

Wednesday, November 20, 2024

Learn how to OWN your online income - Join us at ClickBank Summit 2025 View in browser ClickBank Summit 2025: Own Your Income Right now, it's easier than ever to make money online with affiliate

Full HCU recoveries

Tuesday, November 19, 2024

It's happening for some! ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

🌩️ Even a hurricane can't stop me

Tuesday, November 19, 2024

Plus, data from 500 video marketers View in browser hey-Jul-17-2024-03-58-50-7396-PM Did you miss me? This is Curt, and I've elbowed Laura out of the way for a special send that's near to my

The United States Should Print $250 Billion & Buy Bitcoin

Tuesday, November 19, 2024

To investors, ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏

Let's Talk News Sites? (This One Makes $42K/Month)

Tuesday, November 19, 2024

One-click articles and an NYC powerhouse ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Want 4 months of Litmus for free?

Tuesday, November 19, 2024

The best offer of the year has your name on it. ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌

Microstrategy Buys $4.6B in Bitcoin as Saylor Speeds Up Accumulation

Tuesday, November 19, 2024

Plus Trump Media Reportedly in Talks to Acquire Crypto Exchange Bakkt ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

How to master executive brand advocacy on social

Tuesday, November 19, 2024

Tips and insights from Salesforce, Raising Cane's and more ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏