‘The juice isn’t worth the squeeze’: Why Future waved bye bye to Google's AMP and hasn’t looked back

February 17, 2022

Four weeks ago Future plc Inc turned off most of its sites that were on Accelerated Mobile Pages. It knew the move had risks: namely, losing a lot of traffic given AMP is basically open-source code that strips down web pages so they load faster on mobile devices. But so far, the gambit has paid off. Read more below.

Future began tests to shut down AMP versions of several sites including Guitar Player, Live Science and Digital Camera World last year.
Why Disney tapped a former theme park executive to lead its metaverse strategy.
In this week’s Digiday+ Media Briefing, media editor Kayleigh Barber looks at how Gannett, Salon, The Atlantic and The Daily Beast are tweaking their subscriber acquisition tactics.
Shapermint, the direct-to-consumer shapewear brand founded in 2018, is expanding its social media presence, upping its ad spend on Pinterest and TikTok.
The Rundown: What you should know now that Google is bringing its Privacy Sandbox to Android.

Other things to know about

Join us at the Digiday Media Buying Summit in Palm Springs, Calif., from April 5-7 where we will bring together media buying execs to discuss targeting, measurement, data challenges, the metaverse and everything in-between.
When it comes to mobile campaigns, there’s more to consider than simply the platforms, channels and apps — each operating system offers distinct opportunities to reach audiences. Sponsored by AdColony.
The death of third-party cookies will have a significant impact on profits from programmatic advertising unless publishers prepare new strategies now. Sponsored by Viafoura.

The BBC will double digital news team in North America to grow the commercial side of the business

Wednesday, February 16, 2022

The BBC wants to hire 20 people based mostly in the US to produce more analysis, data journalism, original investigations and live coverage. February 16, 2022 The BBC wants to fill more than 20

Programmatic Marketing Summit: Exclusive networking for agency and brand execs

Tuesday, February 15, 2022

From the demise of the third-party cookie to the pandemic changing the way we work and reach people, the programmatic marketing landscape is being reshaped as we usher in a new era. At the Digiday

'Not just Black history. American history': How publishers are using Black History Month to cover the past that isn't being taught in schools

Tuesday, February 15, 2022

As states push bills that prevent critical history from being taught in school, publishers are stepping in with accurate storytelling and content. February 15, 2022 Amid attempts to prevent critical

‘The juice isn’t worth the squeeze’: Why Future waved bye bye to Google's AMP and hasn’t looked back

Older messages

The BBC will double digital news team in North America to grow the commercial side of the business

Programmatic Marketing Summit: Exclusive networking for agency and brand execs

'Not just Black history. American history': How publishers are using Black History Month to cover the past that isn't being taught in schools

How to deliver safer online shopping experiences

Instagram’s video ad-revenue sharing program has underwhelmed participating publishers

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